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I consider myself a very loyal AdSense guy and I will continue to be, but YPN gives you a lot of reason to like them.
While AdSense is very quiet about their program, YPN actually gives you phone numbers and invites you to call with problems.
YPN EPC, on average, has been significantly higher than G, but their ad targeting doesn't compare to G which obvioulsy results in lower CTR and eCPM. In their defense, though, it is still in Beta
YPN gives you the option of doing your own targeting which is nice, but my site is so niche that I can't get the same good ads I get with G.
All in all, I think the competition will be good for all of us, including the advertisers.
Who knows what this will be five or ten years from now, so let's enjoy it while we have it.
What I did was this.
A while back in an effort to correct a Smart Pricing wave, I removed AdSense from pages with low performance.
I am in the process of putting YPN on all of those pages. Right now I am on a swing where I am getting good EPC on my site. When Smart Pricing hits again, I will start slowly replacing AdSense Ads with YPN ads and see how it goes.
- better support, you can speak to a real person if you need help.
- more publisher options, you can even pick what type of ads appear (ad targeting categories).
- want something added? vote on it, they listen and will add if it people seemed interested.. when was the last time google asked us what we wanted to see in adsense?
- the list goes on..
yahoo pay rate is higher than google's (not a fact) but my experience..
right now i am slowly moving ads from adsense to yahoo as yahoo's targetting improves.