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I'm making a killing for the past 2 days - here's why

Some changes I made to my sites are...

     
3:14 am on Sep 26, 2005 (gmt 0)

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Usually for me (and a lot of others judging by posts on other adsense forums) weekends suck for adsense earnings.

Most of us have speculated as to why. Some say (myself included) that adwords advertisers 'turn off' or 'slow' their adwords accts so as not to leave them unattended over the weekend. Some attribute decreasing traffic on weekends to the fact that in the northern hemisphere, people take advantage of the summer weather to get outside on weekends... whatever. There's truth in them all.

But I made a broad change across my sites on Friday night (it's Sunday night here now) and my adsense earnings are up to mid-week levels or a little better. What did I do?

I put this frame breaker code in the <head> of all my sites:

<script language="JavaScript">
if (top!=self) {
top.location = location;
}
</script>

It's the only change I made to my sites.

My weekend traffic levels are average based on most other weekends, but my clickthru rate is waaaaay up based on other weekends.

I get a lot of traffic from Ask.com and some of my articles have been referenced at sites like About.com and a few others which frame my pages under their header.

Now that I have the frame breaking code on there, my adsense ads must be more targeted or something because earnings and clicks are up. I hope this carries on throughout the week as well.

I know frame busting code has been discussed here before because I got the above code from a WW thread, but never got around to trying it until now.

I'll report back on this in a couple of weeks when I have enough data to crunch out some % for you all.

Til then, I'm in love with frame busting!

K

hunderdown

3:18 am on Sept 26, 2005 (gmt 0)

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I'd like to believe that what you see is a real effect, but Saturday was a top ten day for me, and I hadn't made any such changes.

See if it holds up. It could just be random variation.

3:22 am on Sept 26, 2005 (gmt 0)

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This is the first I've heard of this weekend being a good one for adsense earnings, so if my changes aren't the reason for the increases, I won't complain ;-)

I just hope the trend continues for a while.

K

4:20 am on Sept 26, 2005 (gmt 0)

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Ditto here. Sunday was the best day I have EVER had and I have no clue why. But I'll take it.
5:08 am on Sept 26, 2005 (gmt 0)

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My Sunday was also the best in weeks, but I know why. A number of my pages have risen in the serps, I saw it happen at 3:00 pm MT--this may have been one of those days.
5:16 am on Sept 26, 2005 (gmt 0)

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Now this is an interesting trend. I'm having my best weekend ever. Weekends are always slow for me.
7:06 am on Sept 26, 2005 (gmt 0)

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As it often happens, while the past weekend days were very good for some of us, the past 5 days were horrible for me. After about 120 days with earnings predictable with an error near to 2% on a daily basis, earnings are down about 40%. Above all there is a big drop in EPC. Unfortunately, this is not the result of usual AdSense fluctuations. It looks like the major advertisers removed themselves from the "content network advertising". I did a lot of research and one of them (the most important) seems to appear only on standard google search results (it is interesting to see that it doesn't appear in the results of the AdLinks (I thought they would access the search advertisers, but it loks like this is not true)). Another big player no longer appears on the content network and I was unable to see it on the search one too. In july, a third big player stopped advertising with AdSense. All of them are really big players (quoted on the NYSE) and I carefully checked to see whether they "banned" my web site, but this seems not to be true.

ann

10:30 am on Sept 26, 2005 (gmt 0)

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Maybe some of the 'big players' had some business losses due to the last hurricane?

Ann

12:15 pm on Sept 26, 2005 (gmt 0)

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Here's another thought:

During the slow summer months we add "content" to our AdWords program in order to keep traffic flowing at reasonable levels.

Once the kids are back in school and mom & dad are thinking about winter vacations the cost gets too high for us to support (especially now that most of the key winter weeks are already booked) so we cut back on the content part.

We are just about reaching that point now and I would assume that other advertisers are doing the same thing.

12:27 pm on Sept 26, 2005 (gmt 0)

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I'm not clear on what this code does. Could someone please explain.
1:02 pm on Sept 26, 2005 (gmt 0)

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This code checks to see if your page is being loaded inside on another site's frame. If this the page is inside a frame, then this line (top.location = location;) will reload the page again on its own full page.
1:22 pm on Sept 26, 2005 (gmt 0)

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Sunday was a record day for me.

Record weekend as well.

1:35 pm on Sept 26, 2005 (gmt 0)

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Sunday was a record day for me too (usually sundays are my worst). The final few hours of Sunday really took off!
1:57 pm on Sept 26, 2005 (gmt 0)

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Just thought that before many site owners change their sites that, IMO, it is very possible that your new found success has nothing to do with the change you have made.

As of Saturday, my 10 year old site lost its top 10 rankings on Google (still maintains its top 10 ranking on Yahoo and MSN), therefore my adsense earnings have been cut to 1/3 of my average earnings. My traffic from Google has dropped from 2400 to 100 daily. If you read this thread [http://www.webmasterworld.com/forum30/31280.htm] in "Google Search News" of webmasterworld, you will see that some type of Google "change" has happened in the last few days.

Many sites have been "dropped", which means many other sites might have a new top ranking. You might want to check your stats regarding your traffic from Googles search engine before making code changes, to see if that is the explanation for your new success.

2:04 pm on Sept 26, 2005 (gmt 0)

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Interestng - for me, while the page impressions plummet at the weekend, the eCPM rises sharply.

I have a business side, and a consumer side to the site.

The business news dies at weekends as expected, and the consumer side picks up a little - and that also seems to be mirrored by an upswing in advertising as consumers are at home and willing to spend - ergo, more advertisers targetting them.

AlexMiles

4:12 pm on Sept 26, 2005 (gmt 0)

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Sunday was my second best day ever, after three miserable days. I figured there was a click backlog and Google decided to credit it all on Sunday.

I don't get any organic traffic to speak of, its all PPC and bookmarks far as I know.

4:21 pm on Sept 26, 2005 (gmt 0)

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I had a great weekend as well. G, please do not fix anything.

kz

4:45 pm on Sept 26, 2005 (gmt 0)

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Looks like a click dump to me. CTR shot way up late last week through the weekend. Classic dump.
5:57 pm on Sept 26, 2005 (gmt 0)

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AlexMiles said:
Sunday was my second best day ever, after three miserable days. I figured there was a click backlog and Google decided to credit it all on Sunday.

A possible explanation would be that people were focused on Hurricane Rita last week. After it passed and turned out to be less than expected, people went back to their normal routine. The higher revenue this weekend could just be the pent-up shopping demand from Tuesday through Friday.
6:07 pm on Sept 26, 2005 (gmt 0)

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Sunday was my best Adsense day ever.

Maybe Google had decided to start paying us more?

6:16 pm on Sept 26, 2005 (gmt 0)

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I hope the SERP changes are causing this - today is looking very good as well.
6:20 pm on Sept 26, 2005 (gmt 0)

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Sunday was my second highest day ever. It does seem like something happened since so many of us experienced the same thing.
6:33 pm on Sept 26, 2005 (gmt 0)

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I had a record day too, just noticed I've became NR1 in the google serps for my main keyword.

I was like nr 60 or something before. I'm so happy I could jump through the ceiling!

 

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