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When this feature initially launched, the likely targeted URLs would be scraper or obvious "made for AdSense" sites. Quality content sites probably wouldn't have seen an impact, unless it was simply advertisers blocking their ads from showing on competitive sites or their own network of sites. But with 500 URLs per campaign, advertisers could get down into the nitty gritty of ROI and block all publisher sites that they feel are underperforming in terms of ROI.
On the flip side, with this much more control over where their ads are appearing, this could result in more advertisers choosing to opt into the content network.
It will be interesting to watch and see how this change impacts publishers.
From an advertiser's viewpoint, this is a really good change and gives advertisers a lot more control to decide whether they want their ads on certain sites.
From a publisher's viewpoint - this could mean more money for "quality" sites, but it could definitely impact the bottom line of "sub quality" sites.
More from an advertisers point of view here [webmasterworld.com].
I suppose it's a solution to the scraper issue, but one that avoids heavy lifting on Google's part. Instead, they have possibly thousands of advertisers individually excluding hundreds of sites--if the feature gets heavily used.
They could certainly catch some low quality, made for Adsense, autogenerated sites.
This would certainly increase confidence in the content network for Adwords users.
Last one spends about 500.-EUR a month for ads on different networks. 21 Cent per click.
After 5 month and spending 2500.-EUR, he has now 85 people which filled out the contact form. But no one of this 85 is active.
0 wins in all this time. I persuaded him to stop wasting his time in the MLM business.
It takes a lot of work and a certain amount of expertise to figure out where your clicks are coming from and from what I see many advertisers are either too lazy, too busy or ill informed to follow up on this.
Of course, sites that are poor for business for some may be good for others, but there must be a happy medium somewhere in there if someone had the ability to put together some kind of database.
Perhaps an "AdWords Online Conference" would be in order. ; )
joined:May 5, 2005
I know I'm still fairly new to being an advertiser, but as far as I can see there isn't any way of finding this out. All my stats seem to show is a list of keywords that my ads showed on in search, and a summary line for content.
If I knew where my ads were displaying, then I'd be adding every single scraper and made for adsense site to the list! I guess Google don't want you to know that information.
And as a publisher I'd also like to see a big increase in the number of sites we can block. I always block MFA, scrapers and ebay - by having advertisers actually selling goods and services showing, the bottom line earnings are WAY higher.
You can ad a referrer string to your ad's URL, something like:
Then you search your web site log files for:
"referrer=Google_XX2" (Add several "fields" to this string XXX_YYY_ZZZ, makes it easy to find each ad individually)
You see GET ://yyyoursite.com/page.htm?referrer=Google_XX2
in your logs
Then look at the referrer in the log and that is the site showing your ad. Of course it may be gone! I have checked quite a few sites showing my ads and actually have seen the ads. I even found sites that framed my site when I clicked on my own ad. (Sometimes it's worth it)
THERE IS A BIG CAVEAT with referrer strings that Google doesn't mention! I've emailed them about this and they've confirmed it.
Once someone clicks on your ad with a referrer string, the Adsense ads that show on YOUR web page will be poorly targeted! At least for a while, and I've noticed intermittent long term poor targeting of Adsense ads on my pages, when someone uses a URL from an add with a referrer string.
Why poor targetted ads?
As far as Adsense is concerned:
are not the same page! Adsense must crawl the page again. I forget whether it uses the referrer=Google_XX2 to crawl or not.
Above is a little more on tracking/ referrer URL's. I think you must be signed into adwords for this.
There's more to know about this.