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Google TOS

Disable the back button.

         

flaxmac

7:15 am on Sep 21, 2005 (gmt 0)

10+ Year Member



Is it against the google TOS to disable the back button? What are your views. I have a site that will only be viewed once and only one page per visit, because I dont put any nav on the screens, I am just bringing people there giving the information they are looking for and then hoping they will click on a google add.
My thinking is that if I disable the back button its one less click that people can leave my site by.

jetteroheller

7:48 am on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Is it against the google TOS to disable the back button

It's shure against politeness

Angelis

7:52 am on Sep 21, 2005 (gmt 0)

10+ Year Member



Section 5.3 Google TOC's
[google.com...]

"frame, minimize, remove or otherwise inhibit the full and complete display of any Web page accessed by an end user after clicking on any part of an Ad ("Advertiser Page") or any Google-hosted Web page that contains Ads and/or Search Results."

I would of thought it would be covered in that, its doesnt say it explicitly but I would maybe email Google and ask them to make sure.

ann

9:14 am on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Disable the back button and you will lose more visitors than you believe. For one thing it is unethical and doubly so if you do not even give them any navagition back through your site.

I have run across a few like that and

#1. I DO NOT click any ads and
#2. I DO not ever visit that site again.

My way of getting away from a selfish webmaster trick like that is to go to the back button and click on the arrow, scroll down to a page of a DIFFERENT site and click, Hey, Hey, I'm gone and you're forgotten.

Just my input,

Ann

ann

9:18 am on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Oh, now I see.

You really arn't a webmaster are you? Why bother calling it a site? One page per visitor and then trap them?

>>>>>>>edited to control my temper>>>>>>>
Crap made for adsense, Bah!
Ann

webnoob

9:36 am on Sep 21, 2005 (gmt 0)

10+ Year Member



make it so they can't close the browser..

a 1 page site? they're going to leave regardless if you disable the back button or not.. do you expect them to stare at 1 page for 10 minutes?

WallyWorld

1:11 pm on Sep 21, 2005 (gmt 0)

10+ Year Member



A site with the back button disabled is like walking down a path and stepping in some dog do-do. The first and only thing you want to do is get back to where you were and stay as far away as possible from that do-do. It's a good way to make sure visitors never return to your website.

jenkers

1:51 pm on Sep 21, 2005 (gmt 0)

10+ Year Member



hmmm - can I guess that you are generating your hits via PPC? I'm pretty certain that Adwords prohibits you using a landing page where the back-button is disabled. Its explicitly mentioned in either Adsense or Adwords TOS - can't remember which but you should check.

jomaxx

1:57 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is 100% guaranteed to generate complaints to Google. I don't think there's anything surfers hate more. Advertisers checking the sites that refer them AdWords traffic will also be less than pleased.

Jane_Doe

2:13 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



What are your views.

If it were my site I would worry that this tactic would torque off a fellow webmaster so much that he (or she) would not only complain to Adsense, fill out a general spam report on this site to all the search engines, and take the time to hunt down your whois information and your back links and report anything wrong with every site in your network.

Just a guess. :)

hunderdown

2:27 pm on Sep 21, 2005 (gmt 0)



flaxmac, I'm going to summarize here:

Don't disable the back button.

Marketing Guy

2:32 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Flax - disabling the back button won't keep people on your site - more likely they will just close the browser window thinking something is wrong.

More than likely some 40 year old living in his mother's basement will take a moral outrage at this huge injustice of not being able to click back and start messing with your business. There are a lot of losers out there.

I'd suggest just designing a compelling page with adverts in prime locations. You really get one chance for people to click through and to be honest I think if they make the decision to click back, you've already lost them regardless of whether they can click or not.

MG

PS, lack of knowledge may be a contributing factor to some of the less desirable parts of the web, but lack of tolerance and understanding are what's kiling it. Some of the responses in this thread have been shameful, highly unprofessional and more fitting to a schoolyard.

ken_b

2:42 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Don't do it.

Even though your goal is apparently to make it so the only way to leave your page is to click a paid link I suspect that it will backfire badly on you.

It's very possible that some folks will be so upset by finding themselves in this trap that they will report you to Adsense and/or the advertizer whose page the end up on to get off your page.

Adsense is too good a tool for making money to waste the opportunity on such tactics.

Write content in such a manner that folks want to click the ads and you'll have a much better experience, and for a much longer time.

Iguana

3:22 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Your favourite people in the world should be those who come to your website. Learn to love them, nurture them, and treat them with respect.

jomaxx

3:38 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Some of the responses in this thread have been shameful, highly unprofessional and more fitting to a schoolyard.

Huh? I don't know what Ann edited out, but offhand I don't see anything shameful here. flaxmac is talking about made-for-AdSense pages with no navigation and a disabled back arrow. This will undoubtedly cause problems with Google, and I think the advice here has been clear and correct, if somewhat blunt.

jomaxx

3:42 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



P.S. I think the closest Google comes to addressing both the no-navigation and no-back-arrow issues is here in the Program Policies:
"Site Functionality: Your site must not contain broken links and must be launched, functioning, and easily navigable."

jenkers

4:18 pm on Sep 21, 2005 (gmt 0)

10+ Year Member



knew I'd seen it somewhere - not directly relevant to Adsense perhaps but certainly in any case where the Adsense publisher is driving traffic from Adwords:

from Adwords editorial guidelines:
<< Working Back Button

Links to your website must allow users to return to the Google search results page or ad network by clicking once on the browser's Back button. -->

incrediBILL

4:19 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I know it's against the rules for AdWords advertisers:

Working Back Button

* Links to your website must allow users to return to the Google search results page or ad network by clicking once on the browser's Back button.

As far as AdSense goes, piss off your visitors and they'll be less likely to click your ads.

creepychris

4:27 pm on Sep 21, 2005 (gmt 0)

10+ Year Member



IF google leaves that avenue open he should do it . It's about making money. I see what he is doing. 'Trap' is the perfect word to describe it. When people can't go back, they'll probably click the link just to make sure the browser is working.

What should happen is that google should ban that behaviour. Google sets the playing field and then we try to make money using those rules.

FORTUNATELY, google does ban it. According to their policies:

Site Functionality
Your site must not contain broken links and must be launched, functioning, and easily navigable.

Haha. So another adsense sleezy tactic is disallowed.

Clearly, a site with no navigation is not easily navigable!

added: jomaxx beat me to it!

Sweet Cognac

4:47 pm on Sep 21, 2005 (gmt 0)

10+ Year Member



I was visiting an automotive forum recently, and this is the sneaky, tricky tactic they were using. They disabled the back button, and caused it to refresh because they had CPM ads, and were also using a large rec at the top and bottom of the threads.

They made it so you had to click the back button or the ads, if that thread wasn't the problem with your car you were seeking.

It took me several times at clicking the back button to realize what was happening. Needless to say, I was frustrated, sickened, and mad at the obvious abuse of the visitor.

stardoc

5:03 pm on Sep 21, 2005 (gmt 0)

10+ Year Member



Although I am totally against such sleazy techniques and will never ever incorporate such techniques in my network, I was shocked to see an adsense case study published on google. The site in this case study ( [google.com...] ) seems to enjoy google's blessings in disabling the back button (just try surfing a few pages and then going back). In my opinion, the newbies will definitely get confused if google itself gives such contradictory signals about "enhancing and preserving end user's experience".

I would advice any confused adsense publisher to give priority to the freedom of any user on their site, adsense will certainly flourish (just like any other business) if you are a good 'host'. Don't wait for google to set any moral guidelines for publishers or explore for any holes in the TOS with a microscope. Most of the TOS is based on common sense with one basic underlying principle: Keep everyone (google, publisher, user and advertiser) happy. If you can stick to this ONE principle, your sites can never be in violation of the TOS.

Perception of a webmaster and a web user are usually quite different. Put yourself in the shoes of a web user and think, it might help you to survive longer and perform better.

incrediBILL

5:10 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



In theory it's no worse that opening a new window as that too technically disables the back button to exit the site, you must close the window or click a link to escape in either scenario.

Jean

7:00 pm on Sep 21, 2005 (gmt 0)

10+ Year Member



Opening a new window doesn't mess up the navigation. You just close the window and you are back at the page where you started from.

ann

7:17 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Folks,

In IE right beside the big green back arrow is a small black arrow pointing down. Under this you can find a list of sites you came from. Scroll down and click on the one you want to go back to...simple.

How many regular surfers knows that?

No, if one has ANY webmaster skills they would know how to code in some navigation and be proud of their site. Not have a disconnected bunch of pages written around certain keywords to just put adsense on and snare a newbie.

Sheeeesh, gives the whole web a black eye.

Ann

edd1

7:34 pm on Sep 21, 2005 (gmt 0)

10+ Year Member



Is there no way you can add some navigation between pages. Inner links would be doing you a huge favour.

ann

11:32 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I guess he couldn't take the heat and got out of the kitchen.

flaxmac

12:17 am on Sep 22, 2005 (gmt 0)

10+ Year Member



Hi All,
And thanks for the good and average input.
- Ann, take a chill pill, climb down of that very high horse, and please understand I was just asking a question.

- To most of the others, I respect your points of view, but it would be hard to explain without showing or explaining all my reasons, for why I would be considering this.

- What about generating a pop up or pop under page with no nav at all? Is that against the TOS if it has google adsense adds on it?

- Now being someone that likes to experiment I will put some nav buttons on one page and see what kind of result I get with adsense on this site.

This is not my only site, I have others (normal ones), I am just looking at ways of improving my financial return.

Lastly could I ask you all to consider this:
Is it a crime to ask a question?
Nobody knows everything, even though some people think they do, or feel that they are speaking for the whole of mankind. Oh but ofcourse they're right to assume that everyone in the world has the exact same opinion of every subjuct as they do.

I will continue to always ask questions, I will always seek answers because that is the only way we improve ourselves and our views.

Isn't that what this forum is for?

ann

2:11 am on Sep 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Alright, I apologize, kind of, but my views on trapping and single pages-no nav-no back buttons still stand.

Ann

kokaroach

4:13 am on Sep 22, 2005 (gmt 0)

10+ Year Member



I'd suggest just designing a compelling page with adverts in prime locations. You really get one chance for people to click through and to be honest I think if they make the decision to click back, you've already lost them regardless of whether they can click or not.

MG

PS, lack of knowledge may be a contributing factor to some of the less desirable parts of the web, but lack of tolerance and understanding are what's kiling it. Some of the responses in this thread have been shameful, highly unprofessional and more fitting to a schoolyard.

MarketingGuy,

I'm not sure I'm getting what you said here -> "but lack of tolerance and understanding are what's kiling it." so correct me if I misinterperted...

I'm not tolerant when someone sets a browser trap for me. Nor am I tolerant when someone tries to trick me in just about any other way.

If no one did anything about these tactics the internet would be in an even sadder state than it's in right now. Both of us would be probably working a day job.

K

YesMom

4:46 am on Sep 22, 2005 (gmt 0)

10+ Year Member



- What about generating a pop up or pop under page with no nav at all? Is that against the TOS if it has google adsense adds on it?

Is that meant as a rhetorical question? Because it is VERY much against the T&C for AdSense.

May I suggest you read and digest the Terms and Conditions and THEN ask questions if something isn't clear.

Although forums *are* for asking questions, it is aggravating to regulars to be answering basic questions that are so easily answered yourself by a little study of the rules.

And no matter how rude Ann may have come across to you, she truly cares... as do most of us. We care (at the very least) about the AdSense program being around for a LONG time... and for individual webmasters not getting themselves banned -- unless they had it coming.

What I'm getting at is that maybe, just maybe, a "harsh" answer here will be a wake-up call for some to not make that fatal mistake that will get you banned.

Okay -- off my soapbox now. ;-)

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