Forum Moderators: martinibuster
We can do that by not doing unnatural clicks in the ads. One example is by encouraging our friends and our relatives to simply click on it, without knowing the purpose of ads, so that we can get money out of it. Just leave the chance of being clicked to our "natural" visitors.
You know why i`m saying this?
Because without the advertisers, we dont have money.
When someone asks how you make money off your site or off the advertising just tell them a little white fib.
I tell friends and family who ask that I make money by just "showing" the ads.
Then if they are inclined to click one and go to another site that is fine. At least they won't be clicking a dozen or so just to 'help' you out.
Ann
So essentially, if we have a forum site and our members visit all freakin day every day, we prefer they don't click when they see something there that we want the visitors to our sites to see, because it may appear that these visitors are being asked behind G's back to click them....especially if they see something a couple times a day on different pages of our 10,000 page site and like to comparison shop for their merchandise.
Wow- are we having fun yet? : (
Ann
No doubt, It is extremely important that the advertisers be successful.
Pretty simple concept.
I wouldn't even call it a fib. We *do* get paid for showing ads. It is just that we get the payment as another action happens to the "shown" ads. (I say "hosted" as I mentioned in the other thread.)
Logically, we are being paid for showing them. Almost as a realtor gets their payment for showing a house, but only when the house sells.
They didn't get paid for just doing the paperwork, but for all the work leading up to the paperwork. Sure, they only do receive payment *when* it sells, but the payment they receive is for showing the house so many times... and all the other work put into the sale!
We also get paid for building the website and marketing it -- all when that Google check arrives.
Maybe my logic is actually flawed, but hey -- it works for me. ;-)
Ann
Most people don't know all that much about websites, advertising, etc., and so they'll probably make it a point to avoid your ads if you tell them that.
Sure, you might lose a little bit of revenue, but what's a dollar or two or three lost, as opposed to a friend/family member going click-happy, to "help you out" (and potentially causing you to lose a lot more).
Some people simply say "just tell them not to click", but I think that's the equivalent of sitting somebody down in front of a big, red, button with a sign that says "do not push". Giving them a reason not to push the button, or the ad, especially if it's legitimate reason, is much more effective.
People being what they are, people, will have a small little itchy feeling to click away at them.
:)
I don't take the chance, reverse psychology has been used too often.;)
Ann
You know guys, aside from having concern with ourselves as publishers, we must also protect our advertisers such that we must ensure that they met their expectations in joining Goole Adwords, that is, earn money from the visitors that we send to them thru adsense ad in our websites.You know why i`m saying this? Because without the advertisers, we dont have money.
Absolutely.
The other way of positively helping advertisers is to have quality content. It's been my personal experience that doing this pays handsome dividends.
I'm also an advertiser - I'm trying to raise awareness of my site in relevant areas. I know what the keywords I target cost. I know what I'm paying Google per click on those keywords.
Just to illustrate exactly how providing quality content pays, I'm pleased to say that on average I recieve 6 times more per click to my advertisers than I have to pay per click. That's the average after Google has taken a cut, so although I do get some low clicks I'm also getting quite a few clicks of $2+ to make up that average, yet it's only a low value keyword.
So why might this be the case? Possibly smartpricing has decided that clicks from my site to some of the advertisers provide good value to the advertisers and bump up the price accordingly, or possibly one or more of the regular advertisers is targetting my site. Maybe a bit of both.
So it's my belief that having a site that advertisers want to advertise on gives publishers a handsome premium. The effort put into making a good site repays you many times over, and works well for both.
I think we should start protecting our advertisers when they start paying reasonable prices. The .03 and .04 clicks don't need protecting.
Where is reasonable then? If your site is geared to keywords with that rate maybe you should focus on other keywords then.
I think we should start protecting our advertisers when they start paying reasonable prices. The .03 and .04 clicks don't need protecting.
Where is reasonable then? If your site is geared to keywords with that rate maybe you should focus on other keywords then.
If a keyword pays low, it's not only down to advertisers. Don't forget what a big part smartpricing plays here. If your site is a quality site that converts for advertisers, then smartpricing will work well for you. In addition, how popular that particular search is has a bearing.
Low payouts on sites / keywords are down to a large variety of things - not only advertisers. But It's been my experience that you can make good money out of obscure keywords that don't usually pay well if you have the right site.
Beyond that minor topic drift...
I've always sold direct advertising (flat rate per month) long before AdSense came along and still do and I always protect my advertisers.
However, protecting your advertisers is more than just stopping a friend or two from clicking now and then. The most misguided posts I read are the ones about "we are publishers and ROI is the advertisers problem" as being a direct advertising site I know full well that people paying me for ads that don't get good ROI pull their ads and that's YOUR problem when you lose that ad revenue but this logic evades some publishers.
My site doesn't convert well for certain types of products in my industry and converts like gangbusters for others and it's not the advertisers fault as some would argue, it's just the wrong venue for his products. I sure hope AdSense picks up on these issues and puts those ads, even though there are for my industry, on a more appropriate web site as I have no control other than to filter them (better for me and the advertiser) but my time is better spent doing other things.
If AdSense gave us a little more control, negative word filters, etc. then maybe we could really protect the advertisers and help target ads better which would maximize our own revenues (and Googles) in the process.
As far as I am concerned there is nothing I can do for adsense advertisers other than supply google ad space. Forget about good content, targetting of ads to content, or any feedback....this is google's issue as the middle man. Can I reduce fraud...nope...other than the clicking on my own ads section.
I keep hearing about protecting of adsense publishers....how are those proposing this as a fact actually doing it? What am I missing here. Agree with the philosophy, but see it as just that, nothing I can do about it.
those ads i could careless if they didn't appear.
actually, i would be happy if someone came and clicked those ads a few times just to exhaust their $0.75 daily budget.
As far as I am concerned there is nothing I can do for adsense advertisers other than supply google ad space. Forget about good content, targetting of ads to content, or any feedback....this is google's issue as the middle man.
Not exsactly true as it isn't Google's responsibility to properly optimize your page to attract the right ads. I hear people complain about this all the time and I'm generating thousands of pages with mostly spot on ads. I employed the same techniques on multiple web sites, including my wife's new web site, and they all get spot on ads as well so it can't be that hard or I'm either very good or very lucky.
The only issue I have is Google assumes that just because some ads target my industry they will perform well on my site and they don't, there's nothing I can do about that other than filter them as I mentioned before.
Can I reduce fraud...nope...other than the clicking on my own ads section.
If you have an AdSense tracker installed you can easily detect blatant abuse and block the source, but a click ring or some nonsense would be hard for anyone to spot unless it was repetitive.
i won't protect them if they pay me 1 cent a click.. those ads i could careless if they didn't appear.actually, i would be happy if someone came and clicked those ads a few times just to exhaust their $0.75 daily budget.
Do you not understand what smartpricing does?
As an advertiser I bid a very reasonable amount for clicks. I'm prepared to pay that for decent leads that will convert. However, smartpricing acts to protect us advertisers against sites that do not convert and lowers the price content providers get accordingly. If your site is getting 1c per click it may be because it doesn't work for advertisers, and not because advertisers don't bid high enough. Have you considered that as a possibility?
The advertisers budget may very well be much higher than 75c/day - you may not get much of it because your site doesn't work for them. That isn't the advertisers fault or problem.
As regards 1c clicks, I personally think that Google should allow publishers the option to exclude minimum bid adverts. If your site works for advertisers then you *should* have the adverts that earn you money, and not have whatever Google's surreal targetting bot's whims decide upon.
Another point raised is that content providors can't affect what Google algorythms do. To an extent that is true, but to another extent providing sites that work for advertisers will attract quality ads and smartpricing will work for you, not against.
I'm firstly a content providor that's dabbling in adwords. I know that by adding content, getting quality inbound links and getting my site noticed I get more income from adsense. I know I can't affect the algorythms Google uses, but I do know that by doing this I'll get more out of Adsense.
I can't say I am happy if I get 1c a click, but what the hell!, that is the way the algortithm works, and if it means some small business is getting some cheap exposure then I'm happy for them :)
It always disappoints me that adsense publishers seem to to see the advertisers almost as their prey :( The system only works if both sides are happy.
Example paraphased from a recent inquiry:
We're interested in purchasing ad space on your quality site to promote <product name> at <reallybigcompanyyouwouldbeimpressed.com>
Many inquiries a week about banners, text ads, country targetted ads [someone from europe wants to headline everything going to a specific country], yada yada and you start to see why I'm a big advocate of advertisers whether they come direct or from AdSense.
Ads are a real business for me, a real serious one, which is why I've run direct ad campaigns for some very large companies, you may even be reading this post using one of their computers ;)
Personally I prefer the smaller advertisers and they are way more appreciate of what I can deliver opposed to the big demanding advertisers that want stats sliced and diced in ways I'm not really set up to handle - but it's all good.
Maximizing my CTR would be the outcome of ad targetting and is in my benefit and surely would be done. Not quite sure how that is protecting the advertisers though.
Again, we publish, advertisers advertise....and the two are separated by the google tos. They don't want me to understand or discuss possibilities with their advertising base which is just fine by me. However I won't allow advertisers suggest to me that I am in any way responsible for their ROI. I work within the TOS from my contractor...namely google. Advertisers have an issue in generating an ROI take it up with Google...not me. I am one of many sites that are serving the advertisers ads....not one in this case.
Advertisers have an issue in generating an ROI take it up with Google...not me.
I'm starting to think the more people that have this attitude about advertiser ROI makes it better for publishers like me as my minimum ad rates seem to be increasing opposed to many complaining about being hit hard by smart pricing.
C'est la vie.
We never complain about smart pricing....just the return on the ad space:) Well maybe there was that one time when we reffered to smart pricing as googles way to screw all the webmasters of the world. Did we really say smart pricing was the basis of google's master plan to control all of our minds? Surely we did not suggest that smart privcing was really episode 3 of dumb and dumber? Not once that I recall have I ever suggested that smart pricing was really an answer to poor ad conversion on google content network.
Not Moi:)
The fact that an advertiser's ads don't work for him is certainly not the fault of publishers. One of my campaigns hasn't worked, but I'm not blaming publishers, I simply paused the campaign and tried a new tack. That's my loss fair and square if I target the wrong keywords.
No publisher can be held responsible for failure of an ad campaign, but they can be held responsible for encouraging click fraud.
I don't think it's entirely fair to blame advertiser for low clicks. Sometimes advertisers (including me) put in good bids for keywords, but for whatever reason Google decided the keyword or click isn't worth that.
Having said that, the compaints about low clicks and smartpricing I do understand as I'm a publisher first. I believe the target bot is seriously screwy, and despite furiously collecting as much data as possible on my account, doesnt use it to help target ads that work on my site. What do they do with all the data - sell it off to Readers Digest or something?
Secondly, we may not like smartpricing but it's something we will have to live with. So the best thing to do is to understand how it works, and try to gear our sites to getting the most out of it.
In my case, I've blocked all ebay, all made for adsense directories and scrapers, and to a certain extent genuine advertisers that aren't relevant to my site. I now see ads that sell goods & services that are well targetted, and pay well. If anyone else does this, please be aware that it may well work against you, and that smartpricing can take weeks to realise your site is worth more. The other thing smartpricing seems to react badly to is sudden changes, so don't block all the ads at once. Do it slowly over a period of time and watch carefully what happens.
I'd like to see the option to exclude minimum value clicks, but I seriously doubt that Google will implement this. I see the same ads on my site most of the time, yet at times the same ads earn me a couple of cents, and at other times a couple of Dollars. Maybe clicks from different countries are rated lower because there is no way they will convert, maybe it's cheaper for advertisers whilst the US is asleep - who knows.
