Forum Moderators: martinibuster
Looking forward to the end of the summer holidays and some wintery North European weather...
I am still under the impression that I have been hit by the "dynamic number of ads" update around the 10th of August. CTR is down since then, while EPC remains unchanged, maybe slightly up. Many of my square rectangles are populated only by one (heaven help!) or two ads where there used to be three or four ads before. What a waste of space. Still undecided what to do against this.
-- M.
As an advertiser on adwords I had a fantastic first 2 weeks, a lot of that came from adsense content sites. Then middle of the month most of my content traffic just disappeared, I mean completely disappeared, same time people here started complaining about ad blocks not being fully filled by ads.
I was wondering if it was google only showing the 1 or 2 highest bidders, ignoring the rest, whatever it is it's affected us on the adwords side also.
I can only assume this is from advertisers trying out new contextual advertising services, and the normal slow down after a lot of spending over the summer. Hey, maybe even the price of gas has something to do with it - probably not ;-)
My statistics are only going one way since the new AdWords was introduced with overall earnings dropping and now running at 30% less than before the introduction.
Check in the AdWords forum and you'll see as many posters there complaining about the new system.
One thing I definitely do not like the appearance of and that is the single text ad in the leaderboard, two and three looks ok, one looks downright ugly and as though I have not been able to sell the space!
My AdLinks EPC continues to drag its feet and I'm seriously considering removal of this for 24-48 hours to see if visitors click on the much higher value leaderboard.
What I really do not comprehend is the extremely wild variations in EPC's from some of our sites ranging from over USD 2.00 per click to USD 0.02 per click for seemingly the same ads...and there are far too many 0.02's!
I never had this huge difference before the change, in case you were wondering, with a minimum USD 0.10 to 0.60.
All in all not a satisfactory state of affairs therefore I have had to downscale our September Adsense earnings forecast by 33% just so I don't look too stupid:-)
I appreciate that some have had an increase in earnings etc but why oh why does Google keep moving the goal posts like this without prior consultation with the advertisers and publishers?
Yes, they have that right, but it's plain good old fashioned business sense, acumen and politeness to discuss radical alterations before implementing them. It's nothing to do with keeping secrets from Yahoo! etc.
I expect to see a downturn later in the fall and an upturn after the first of the year. That's been my traffic and revenue pattern for years, although the revenue ups and downs have become less extreme since I added AdSense to my site.
Does anyone know if August is typically a slow month for web traffic?
What are the best and worst months for web traffic/page views?
[edited by: developerz at 6:54 pm (utc) on Aug. 29, 2005]
What are the best and worst months for web traffic/page views?
Depends on the topic and, to some degree, on the audience.
A site about Christmas markets in Germany will probably do well in fall but drop off after the holidays.
A site for university students will probably be slow during the summer (or until right before classes begin).
A site of tips for golfers will probably do better in May than in November. (Or so I'd guess.)
A lot of sites report that traffic drops off in summer, but that isn't universally true. (It's probably most true of community sites that people visit for recreation when it's too cold or rainy for the beach.)
It's a little hard to say whether AdSense has performed quite as well this month as last until the month is over. Gross revenue from AdSense looks like it will be the highest ever. We have had a slight drop in CRT and EPC but it's too soon to say if it is significant.
There's no doubt that from now until Sept. 5, traffic should fall off in the U.S. Always does.
Where did the summer go anyway?
My earnings will be up slightly but that is because I added a new site. eCPM has been all over the place for the last two weeks, with the first half of the month being very strong.
I have another observation. The day opens with good earnings and it continueous till the half day pass and then start decline for the rest of the day in every aspects.
By the way, I have blocked few advertisers for the first time in this months and I have not update the site too as I am busy with another project.
I even stopped checking the stats, then on 19th something just happened. Same CTR% same no of clicks but they were generating some serious $. So for last 11 days I made same amount money I made in July, unbelievable. I really really hope that this trend continues in september.