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PC Magazine on AdSense

         

europeforvisitors

5:02 pm on Aug 28, 2005 (gmt 0)



The latest issue of PC Magazine has an article on AdSense. Most of the information isn't new, but the story does talk about click fraud, and a Google spokesman is quoted as saying that Google "plans to intensify its efforts at combating click fraud."

Speaking of PC Magazine and click fraud, the online edition has an "Alice and Bill's Tech Edge" column titled "Google's Senseless AdSense Program." It seems that Alice posted a message asking "everyone who liked our blog to do their part and 'click three times for Alice and Bill' each time they visited our site." A reader reported Alice and Bill to Google, a Google rep told them to remove the "incentive to click," and now Alice is unhappy with Google because the blog's daily click count has dropped from nearly 1,000 to the low 20s. Her comment: "The AdSense policy may make sense to someone, but not me." Is it any wonder that some advertisers are leery of the content network?

NoLimits

5:18 pm on Aug 28, 2005 (gmt 0)

10+ Year Member



Kudos to the person who reported them.

They shouldn't have gotten a warning for such a flagrant violation of the ToS.

Hopefully they get the G-Boot up their ass for flaming G for simply protecting the financial interests of their Advertisers. Sounds like Alice and Bill need a crash course on ethics. They are lucky they were not sued and forced to give back prior months earnings that came about via artificial inflation.

berto

5:53 pm on Aug 28, 2005 (gmt 0)

10+ Year Member



Amazing.

martinibuster

6:27 pm on Aug 28, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Good illustration why many things written about the internet in the mainstream media has got it wrong: It's professional writers, not internet professionals, who are doing the reporting. Alice is displaying the colossal ignorance that passes as technology reporting these days.

Tropical Island

6:32 pm on Aug 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They should have booted them outright - not given them a chance to find some other way to inflate their CTR.

And then for the owners of the site to be whining about it is just amazing.

If all the members of this forum would spend 15 minutes a day to do Google searches for phrases that indicate cheating and report the culpable we could get rid of a good percentage of these idiots.

martinibuster

6:38 pm on Aug 28, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



>>>If all the members of this forum would spend 15 minutes a day to do Google searches for phrases that indicate cheating...

Couldn't Google write a bot for that and spit out a report overnight for their quality control to review in the morning?

jomaxx

6:55 pm on Aug 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



LOL, great catch EFV.

Some people are just hard of thinking.

[I can't resist adding to this...]

"Click three times"? Who are you kidding? You're stealing from advertisers!

Where do you get the nerve to post an article like this on a major website and then continue running AdSense ads? Why don't you join one of those programs where you can use any method you want to get people to click? Maybe because they only pay about 2 cents a click?

[edited by: jomaxx at 7:12 pm (utc) on Aug. 28, 2005]

loganz

6:56 pm on Aug 28, 2005 (gmt 0)

10+ Year Member



that post on pc magazine was really ignorant and senseless. did anyone check out their actual site? they are still breaking the policy by placing more than 3 ads on a page. they have 4 ads on the first page itself *sigh*

Tropical Island

7:12 pm on Aug 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



they have 4 ads on the first page itself *sigh*

Premium Publisher

FromRocky

7:53 pm on Aug 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For more discussion on "Alice & Bill", see the old WW thread:

Blogger pointing to Ads doesn't get banned [webmasterworld.com]

europeforvisitors

7:57 pm on Aug 28, 2005 (gmt 0)



PC Magazine may be a premium publisher. However, the offending Web site (the columnist's self-described "small blog" at realtechnews.com) has an Alexa ranking of only 36,689, which means its traffic is far below the daily minimum of 20,000,000 page views for a premium account.

One question that's worth discussing is why the publisher's account wasn't closed. I suspect it's because Google felt that the site had intrinsic value and was worth keeping if the publisher removed the invitation to click on ads. In other words, the underlying site passed the "smell test." Still, if I were Google, I might wonder about the site owner's commitment to honoring the TOS after reading "Google's Senseless AdSense Program," which suggests that she still doesn't get it or is in denial.

europeforvisitors

8:08 pm on Aug 28, 2005 (gmt 0)



FromRocky wrote:


For more discussion on "Alice & Bill", see the old WW thread:

Good memory. :-) I'd forgotten that thread and hadn't noticed the December, 2004 date on the Alice & Bill column (probably because the dateline was in such small type!).

Anyway, this goes to show that Google doesn't always boot publishers who violate the TOS if the sites have intrinsic value and the publishers respond to Google's warnings.

incrediBILL

8:12 pm on Aug 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



When writers are illiterate where does it end?

EFV, did you read the thread on PC Mag about that article?

They just didn't get what was wrong with it!

What most amazes me is:

a) Google didn't just ban them to make a very visible example out of them

b) PC Mag left the article up to show just now inept and stupid their authors are and let it continue to poison and discredit the magazine

c) That Alice still has a job after she proved herself to be completely incompetent

FWIW, I quit reading PC Mag back in the early 90s when I found out (was standing next to the phone during the call) that our product manager was feeding them information about a product I worked on. The article read nearly word for word what he told them, mind you this went in a product REVIEW page. Then we noticed that a lot of the competitive products in our category had regurgitated repeat reviews from year old copy although WE knew our competitors had changed and the reviews were outdated and inaccurate. Didn't bother renewing my subscription after that little eye opener.

Needless to say, this incident just reinforces what I already knew about that rag.

europeforvisitors

11:02 pm on Aug 28, 2005 (gmt 0)



EFV, did you read the thread on PC Mag about that article?

They just didn't get what was wrong with it!

Or at least they pretended not to get what was wrong with it. :-)

bts111

11:23 pm on Aug 28, 2005 (gmt 0)

10+ Year Member



Quite simply, Alice and Bill are criminals.

aeiouy

11:36 pm on Aug 28, 2005 (gmt 0)

10+ Year Member



Makes me wonder why anyone would ever pay or participate in a venue that pays Alice to comment on anything.

She seems extra super duper dumb.

shortbus1662

11:57 pm on Aug 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



man, how does she (or her and Bill) not BOTH get fired because of this?

I mean, seriously! They are asking people to click an ad 3 times every time they visit, meaning their users are clicking ads just to be clicking AND taking money from the advertisers and giving it to them without having any real interest in the product. This is basically STEALING.

If I was an adwords advertiser who had ads showing on that page...EVER, I would make it known that I am PUBLICLY boycotting them AND PC Magazine. I would also be demanding money back from Google.

Can you imagine this, going from 1000 clicks a day to 20 or less!

That means nearly 1000 clicks a day that were ALL FRAUD. How many days has this been going on?

That's a lot of clicks.

fearlessrick

2:11 am on Aug 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Geez, people criticizing "professional" writers... i.e., alice and bill (do they have last names? HAHAHAHA).

Actually, I'm happy to see a thread like this. As you go up the ladder of journalism, the egos get larger as the quality diminishes. At the very top, it's total misinformation, manipulation and usually misleading.

The internet is proving just how flawed the mainstream is (a few notable newspaper reporters excepted). The big networks and media conglomerates have thrown millions$$$ at the internet but bloggers beat them to stories and offer better analysis all the time.

More power to individuals (self included).

Knappster

2:42 am on Aug 29, 2005 (gmt 0)

10+ Year Member



Even this article written after their AdSense warning--though not posted on the blog in question--could be construed as an invitation to visit and give the ads a click:

Like many small bloggers, Bill and I receive no income for our work running aliceandbill.com.

Today's click total, post-spank-down: 22. <sigh>

There's really no difference between asking for clicks and publicly lamenting the low number of clicks you're getting (with a not-so-subtle reference to your web address).

jomaxx

3:01 am on Aug 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I didn't realize earlier that this dates from last winter. It still mystifies me why they have so little respect for the company that appears to be their main sponsor, if not their sole sponsor, but I guess they've been raked over the coals quite enough by now.

FromRocky

3:07 am on Aug 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is what I posted on WW on December 16, 2004:

Is it against the AdSense's TOS if a request for donation is posted just above "Ads by Gooooogle"?

This is what I saw in their website "AliceandBill".

This donation request is no longer there as today. I don't know whether they removed it themselves or Google asked them the second time.

Jenstar

5:30 am on Sep 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The new article is now online:
[pcmag.com...]

incrediBILL

6:34 am on Sep 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



At least David Murphy seems to understand AdSense opposed to that lop-sided hack job by Alice in Wonderland.

bears5122

7:48 am on Sep 1, 2005 (gmt 0)

10+ Year Member



The Alice and Bill article is hilarious. They still have ads running on their site even after breaking one of the cardinal sins. Just another sign of Google caring more about getting some fraudulent clicks than keeping the integrity of their content network in place. Not only did she tell people to click on the ads, she also clicked on her own ads (or as she calls it, checked out the other advertisers to make sure they were worthwhile).

joeking

8:50 am on Sep 1, 2005 (gmt 0)

10+ Year Member



I shouldn't find this funny, but Alice and Bill are pure comedy.

You can "submit a story" on the website. I know a good one . . .