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CPC Varies Drastically

     
3:29 pm on Aug 27, 2005 (gmt 0)

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Friday had one more click than Thursday.
Yet Thursday's earnings are 4.4 times of Friday's.

How can this happen? Were the advertisers' budgets used up? I'm quite intrigued.

3:40 pm on Aug 27, 2005 (gmt 0)

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Do you get a good few thousand page views daily? Because if not your sample is too small to get meaningful data really.

I do, but over 15 / 20 small sites. Every day each one is drastically different in epc / click through, etc. Alone its meaningless. Added together, the stats are amazingly constant.

3:51 pm on Aug 27, 2005 (gmt 0)

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I get about 2500-3500 impressions daily. Does that make a difference?
7:43 pm on Aug 27, 2005 (gmt 0)

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And how many clicks?
4:48 am on Aug 28, 2005 (gmt 0)

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The two days had 19 and 20 clicks.
9:02 am on Aug 28, 2005 (gmt 0)

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As Nitrous said, the sample is too low to make questions.
You probably had a high paying ad clicked a few times at Thursady.
1:11 pm on Aug 28, 2005 (gmt 0)

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I get about 500 clicks a day, and even that varies quite a bit (around 20 percent)