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Is Google Adsense here to stay for a long time, or will another advertising medium evolve?
You have to be ready to adapt or you will be left in the dust.
The new changes with AdWords are unsettling for us however we will roll with the problem.
It is not likely that Yahoo will be a factor in the near future. They are so disorganised and incompetent that it will be later rather than sooner (if ever) that they will be a threat to AdSense. See [webmasterworld.com...] .
MSN - no news is bad news. As we say in Spanish - Vamos a ver. We'll see.
I think for the foreseeable future AS will dominate - but then who knows?
But text advertising appears to be working quite well compared to banner advertising for instance; So I think AdSense will continue to exist for quite a while. And if it slowly stops then there will always be other ways to generate revenue.
Plus, AdSense is more than text ads--it's also a platform for distributing run-of-network and site-targeted display ads.
We're still in version 1.x of AdSense; there's a lot of room for expansion and improvement.
I don't see things cap until about 2010 in terms of market growth. The next 2-3 years will tell more. But in general this is still a very, very new medium.
Have we reached the peak?
We haven't even reached the foothills, but we can see them in the distance :)
Big ad programs like Adsense have a bright future for years to come.
Small niche market targeted programs similar to Adsense offer a brighter future for those who can pull it off and really understand niche marketing, which I don't think Google really does.
The internet and eCommerce is in it's infancy.
I don't think we've even scratched the surface yet. I can quite reasonably see a point where the internet overtakes traditional media.
will another advertising medium evolve?
There is absolutely no doubt in my mind about that whatsoever. And it won't be web based, but it will be internet based.
If it is text links today, it could be giant flash ads with voice and video tomorrow, or maybe push adverting methods, (with superb broadband in future), and i am sure, with time is ripe, adsense would go that way also.