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Too many eggs in one basket!

     
10:08 pm on Aug 24, 2005 (gmt 0)

5+ Year Member



I have steadily been building the content up on my site for over 12 months and I am seeing a gradual increase in adsense income.

However reading some of the stories on this site about being suspended when your site has actually been attacked by click fraud (rather than the individual clicking himself) really worries me.

I wanted to invest upto $10,000 dollars on content for my site (a hobby site) with a view to hopefully getting a return that would pay me back a nice income over the coming years - but this really does worry me. Say google stopped tommorow? I'd love to invest more more into the project but I feel I might have to look for another internet venture - and keep this site on the smaller side. Anybody feel the same?

stebiz

10:14 pm on Aug 24, 2005 (gmt 0)



I wanted to invest upto $10,000 dollars on content for my site (a hobby site)

Wow, that's a tidy sum for a hobby site!

Quite simple really, if you play by the rules a successful site is very unlikely to lose its account. Sale close to the rules or try and bend them and you will be playing with fire.

If you take WebmasterWorld in its entirety then, in my opinion, there are very few closed accounts.

10:36 pm on Aug 24, 2005 (gmt 0)

10+ Year Member



Personally I would suggest having several baskets of different varieties...

~shiva

11:34 pm on Aug 24, 2005 (gmt 0)

10+ Year Member



If you do not have ongoing expenses -- rent, a staff, etc. -- there is no reason to go looking for other revenue sources. There are plenty of ad networks out there but most are quite dismal compared to AdSense, at least for small sites. Enjoy the AdSense revenue, keep your expenses down and you should be fine.
11:43 pm on Aug 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wanted to invest upto $10,000 dollars on content for my site (a hobby site) with a view to hopefully getting a return that would pay me back a nice income over the coming years - but this really does worry me. Say google stopped tommorow? I'd love to invest more more into the project but I feel I might have to look for another internet venture - and keep this site on the smaller side. Anybody feel the same?

Consider an investment in AdSense as if it were an investment in G's stock.

12:01 am on Aug 25, 2005 (gmt 0)

5+ Year Member



I think there are a lot of different opportunities out there, and it is always wise to diversify, although, I do not think it is necessary because of the reasons you listed.
12:02 am on Aug 25, 2005 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I wanted to invest .... on content for my site (a hobby site) with a view to hopefully getting a return that would pay me back a nice income over the coming years - but this really does worry me. Say google stopped tommorow?

Ricey;

Making such an investment is fine, if there is a reasonable chance of it paying off.

Can Adsense provide that chance? I tend to think it can, depending on if the site topic can support that kind of return.

BUT....

Basically, you need to plan today for what might happen next year, so to speak.

If Adsense can provide that kind of income, there's a distinct possibility that other forms of advertizing can also.

Using Adsense to establish the advertizing viability of a site is one way to look at it. It can give you a baseline number to use when talking to other potential advertizers in case Adsense takes a hike for whatever reason.

That said, perhaps a more important consideration is what kind of traffic the site has, that is, where does the traffic come from.

If it's soley from the free serps, I'd be very careful because the traffic can vanish as fast as Adsense income.

Even if traffic is generally from PPC ad campaigns, I'd still be leary of sinking too much money into content. As we've seen a number of times PPC can suddenly get very expensive. If a site can't support an unexpected jump in PPC costs, it could be in trouble quick.

If a site can generate enough traffic from quality links or offline marketing then these other factors become a bit less critical.

Of course $10,000.00 can buy a wide range in the quality and quantity of content.

I'd guess that content that can support a $10+ CPM will cost a lot more than content that can only support $1.00 CPM.

In the end, if $5,000.00 can buy a respectable amount of high quality content, I'd be likely to spend the other $5,000.00 on offline marketing.

But the site subject could play a big part in that kind of decision. I think what I outlined would work for me, others milage may vary.

12:10 am on Aug 25, 2005 (gmt 0)

10+ Year Member



...reading some of the stories on this site about being suspended when your site has actually been attacked by click fraud (rather than the individual clicking himself) really worries me.

The account suspensions do tend to make the headlines, but if you follow them closely, most (but not all) usually wind up being click fraud on the part of the webmaster. On occasion someone will be the target of a clicking campaign, but not often. If it were me, Iíd not be overly concerned about the issue. Remember, business entails taking reasonable risk. Putting AdSense or any other program is a reasonable risk and worth doing.

I wanted to invest upto $10,000 dollars on content for my site (a hobby site) with a view to hopefully getting a return that would pay me back a nice income over the coming years - but this really does worry me.

Why donít you put AdSense on your site and start generating some income and experience with it BEFORE you make your investment. If after three to six months, it looks like AdSense will be worthwhile and you have not had any problems, start investing in content. Hopefully you will have also generated some cashflow to pay for that new content.

12:43 am on Aug 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Never put all your eggs in one basket. The key to online security, if there is such a thing, is the same as investing. Diversify, diversify, diversify. Go ahead and invest in your site, but invest in other online income streams as well, such as affiliate marketing. We've learned the hard way to never count on just one stream of income, because you never know...
1:48 am on Aug 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wish I had 'eggs' in one basket.

Right now I have one basket and a single big fat egg in it with a big G on it.

I've tried many dozen affiliate programs and adsense beats their monthly income in the 1st 10 mins of every day.

Trying to get into Yahoo but no luck at the moment.

I wish internet search was diversified. Why don't technical people use Y or M for search?

Free visitors, Advertising, and Income all tied to G - it scares me silly.

3:05 am on Aug 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Selling directly to advertisers who know the value of your visitors(to them in particular) is the only thing "out there" that compares to Adsense.

If you know the value as well and know where to find these advertisers(research, research, research)... losing the big G will be no skin off your back.

5:21 am on Aug 25, 2005 (gmt 0)

10+ Year Member



Doing business is all about taking calculated risks. The more money you want to make, the more risk you probably have to take.

If the 10.000 bucks will get you a really good site with good earning potential I would go for it. Even if adsense would stop tomorrow you could make money in different ways with it.

Why don't technical people use Y or M for search?

I tried, google has been way better for technical stuff ever since it ran on a single server in beta..

5:28 am on Aug 25, 2005 (gmt 0)

10+ Year Member



Is a big risk if you just rely in advertising, look what happened with yahoo, they use to make all the money from advertising until the price for advertising collapse; and now their main focus is trying to get people to pay for subscription in any way. If you invest big in a web site, try getting pay from subscribers to access the new content.
 

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