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The best post I ever read in the AdSense forum

Out of the hundreds of valuable ideas this one has resonance

     
4:26 pm on Aug 23, 2005 (gmt 0)

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If the purpose of your website is to help visitors research ways to spend their money - for example a travel site or a product review site - then AdSense is likely to be a good fit.

This is a paraphrase, a near quote, of a statement made by EuropeForVisitors, a model member in my eyes, as he is both wise and generous in his contributions of knowledge, lessons learned by life.

Roll this around in your mind: purpose . . . help . . . research . . . ways . . . spend their money . . . good fit

"Help research". ("Help" is loaded with meaning. "Research" likewise .) "Ways" (Alternatives). "Spend" (Primed to buy is good for advertisers.)

This little string of words might serve as a design time mantra or koan. Clearly it has an elemental nature.

However you might characterize the statement, IMHO it is one of the most robust statements that I have ever read as it not only serves as an empowering answer to the oft stated or implied question: "What is the essence of AdSense success?" and it's also likely one of the best statements of a fundamental AdSense principle since serves both the publisher and the advertiser.

Thanks EFV.

P.S. I know it's just one of many gems found here, but to me, it's somewhat of a crown jewel.

Is your website clearly purposed to help visitors research ways to spend their money?

Purpose and execution are 2 different things. However, the more robust the former perhaps the more effective the latter.

P.P.S. The shifting sands of "purpose": Is the purpose of your website - the one that is front and center in your mind at design time - "to make me money"? What effect is that likely to have? That purpose will become manifest how? (Hear me: I ain't sayin' that it's wrong. I'm suggstin' that "order of precedence of purpose" may have certain effects and may be manifest and your visitors may sense that and . . .)

5:48 pm on Aug 23, 2005 (gmt 0)

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Brilliant. No one could have said that one better.
6:10 pm on Aug 23, 2005 (gmt 0)

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Very nice and very true!
6:19 pm on Aug 23, 2005 (gmt 0)

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And if the purpose of your website is to inform, or inspire, or motivate, or, ... do any number of things that don't directly bear on spending money, tough luck. Ces't la vie!
6:33 pm on Aug 23, 2005 (gmt 0)

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And if the purpose of your website is to inform, or inspire, or motivate, or, ... do any number of things that don't directly bear on spending money, tough luck. Ces't la vie!

Yeah fortunately history shows us the best mediums for attracting advertising are not ones who focus solely on trying to get people to spend money... So I think that is a fairly ignorant position to take...

A long-term strategy of attracting and maintaining traffics and visitors allows you all kinds of potential revenue streams. You certainly don't have to be focused on selling anything at all to make the most of it. In fact long-term I see that as a detriment.

6:42 pm on Aug 23, 2005 (gmt 0)

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"Good fit", "purpose", "help", "help research" - that's about you.

"Spend" (their) money is what they - visitors - bring to the interaction.

If they - the visitors - are intent on presently spending money - AND - they have found and chosen to read your site BECAUSE THEY are INTENT on making a purchase and they are therefore, at present - NOW - intent on RESEARCHING "What to buy? Why? What's good? What fit me?" - and YOUR PURPOSE is to HELP them fulfill their intent - help them to choose, help them to decide - why, that in my book, is just about . .

Nah, I won't say perfect or beautiful.

However, I will say that set of facts is a beautiful or just about perfect fit for AdSense. Good for you. Good for the visitor. Good for the advertiser.

Get your head around this and I suspect smart pricing, if it is really smart, will become your friend.

7:25 pm on Aug 23, 2005 (gmt 0)

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If the purpose of your site is quite indirectly related to helping people find ways to spend their money, then you're likely to encounter far less competition!

You might even make some serious money. ;-)

7:31 pm on Aug 23, 2005 (gmt 0)

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EFV' site was my inspiration to launch a us travel site I too thank you EFV for your great contribution to this fantastic forum :)
7:36 pm on Aug 23, 2005 (gmt 0)

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If the purpose of your website is to help visitors research ways to spend their money - for example a travel site or a product review site - then AdSense is likely to be a good fit.

I would add the following to it ...

"The purpose of your website is to help visitors research ways to spend their money based on their needs and values.

It just felt like there was something missing.

Cheers,

CaboWabo

8:04 pm on Aug 23, 2005 (gmt 0)

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Yeah fortunately history shows us the best mediums for attracting advertising are not ones who focus solely on trying to get people to spend money... So I think that is a fairly ignorant position to take....A long-term strategy of attracting and maintaining traffics and visitors allows you all kinds of potential revenue streams. You certainly don't have to be focused on selling anything at all to make the most of it. In fact long-term I see that as a detriment.

First of all, you misread the statement. I'm not suggesting (nor are the others in this thread suggesting) that your site should focus "solely on trying to get people to spend money." Second, who said anything about selling? We're merely talking about what kinds of content sites are likely to be a good fit for AdSense.

For example, a camera-review site is likely to be a good fit for AdSense, because many or most of its readers are interested in buying cameras. A site devoted to photo galleries probably isn't a good fit for AdSense, because its users aren't necessarily in the market for products. That doesn't mean people with photo-gallery sites should dump their content and start camera-review sites; it just means they shouldn't be too upset (or blame Google) if they earn only modest revenues from AdSense.

8:06 pm on Aug 23, 2005 (gmt 0)

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based on their needs and values

Worthy of notice, but implicit in "help", unless one defines help as helping one's self. ;)

Since web visitors are essentially anonymous strangers, knowing their needs and values is a bit of a challenge. However, one can anticipate questions, needs, values, etc. in one's helpful approach to creating content - knowing that none of us will never be everything to everyone.

I'd be interested to know how would you go about meeting that criteria CW?

8:25 pm on Aug 23, 2005 (gmt 0)

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I agree with the camera & phot sites analogy.

Often times your CTR has a good bearing if Adsense is a good fit. Unless you have a lame one page article with an ad right in the middle, a high CTR can indicate that readers are interested in complimentary products.

My travel site has a good to high CTR but if it was just travel pictures, I'd imagine that it's CTR would be crap.

M