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New Feature...Section Targeting

Better ad targeting.

     

ken_b

7:21 pm on Aug 22, 2005 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



This apparently lets a publisher specify which sections of the content on a page that they would like Adsense to focus on for ad targeting purposes.

This should be very helpfull on pages that cover several topics, like a home page might.

Haven't tried this yet because I just spotted the notice while checking my stats. Sounds interesting though.

[edit note] edited to remove a quote[/edit]

AdSenseAdvisor

11:41 pm on Aug 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's great to hear all of your early feedback on the new page section targeting feature. I'm passing several of your comments along to the AdSense product team, who will be interested in your thoughts and suggestions.

As some of you begin to implement this feature on your pages, I'll be interested to hear more about your experiences.

-ASA

aeiouy

12:10 am on Aug 23, 2005 (gmt 0)

10+ Year Member



I was able to use it in my forums so it really pinpoints the discussion. By just tagging the topic output, it gets right to the point.

I have an overall theme of red widgets, but when I made a post that focused only on blue widgets, I had all the ads related to the subject in just a few minutes.

I have also found it useful in some forums to cut out comment text that may have people's names in it that can influence ads displayed.

In fact I just tried another test where I exlcuded most of my headers and footers, included the forum text and made a post on green widgets, and as soon as I was done and it was redisplayd, I had ads for green widgets displaying.

ken_b

12:26 am on Aug 23, 2005 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I'm hoping this will let me run ads on some pages where targeting has never been anywhere close to accurate.

elsewhen

12:52 am on Aug 23, 2005 (gmt 0)

10+ Year Member



if this works as hoped, i think this is a significant advance. i cringe at the thought that publishers tweaked their writing (including metaphors and analogies) to help with targeting.

now publishers can write about their topic however they choose, and then indicate to google the sections to ignore.

in theory, at least, this is a boon to content on websites with adsense.

ve3cnu

1:01 am on Aug 23, 2005 (gmt 0)

10+ Year Member



Thank-you
Thank-you
Thank-you Google!

FattyB

1:49 am on Aug 23, 2005 (gmt 0)

10+ Year Member



This is good news indeed, if it works. With the site I run we publish hundreds of articles every day across about ten different topics...yet often I see DVD ads in the world news section..I guess from the menu's and other references.

However, what I would really like is a beat or topic filter. Other day ran a story about Enimem drug problems and end up with ads about clinics etc. All very well but if say entertainment filter then might have shown something to do with his music, which is what people reading it are maybe more likely to be interested in.

But a good move regardless :-)

MetalType

1:53 am on Aug 23, 2005 (gmt 0)

10+ Year Member



Been looking hard, but still can't seem to find this feature. Anyone in UK got it?

The link on post 3 just refuses to work for me no matter how many times I refresh the page.

FattyB

1:59 am on Aug 23, 2005 (gmt 0)

10+ Year Member



Metal, neither can I...very odd. I went via USA proxy and can see it fine. I could post the content if you like, if allowed or someone else will as I need to get to bed.

James

razinkane

2:09 am on Aug 23, 2005 (gmt 0)

10+ Year Member



I hope this is allowed! What is section targeting and how do I implement it?
Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting.

To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting.

The HTML tags to emphasize a page section take the following format:

<!-- google_ad_section_start -->

<!-- google_ad_section_end -->

You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:

<!-- google_ad_section_start(weight=ignore) -->

With these tags added to your HTML code, your final code may look like the following:

<html><head><title>Section targeting</title></head>
<body>
<!-- google_ad_section_start -->

This is the text of your web page. Most of your content resides here.

<!-- google_ad_section_end -->
</body>
</html>

You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.

Please also note that in order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSAs.

MetalType

2:18 am on Aug 23, 2005 (gmt 0)

10+ Year Member



Thanks for that post Razinkane - hope it is allowed!

Getting late here, might start looking at inserting some of that code tomorrow!

Clark

2:51 am on Aug 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wish they had added more options than just target this, don't target that.

Sometimes certain elements can be helpful in targetting content. Sometimes you'd rather adsense not use it, or perhaps there's not enough content on the page. When you work with templates, this is inevtiable.

I'd have loved to be able to have nested, descriptive tags. Here's how it could have looked:

<!-- google_ad_section_start(header) -->
$header
<!-- google_ad_section_start(navigation) -->
$topnavbar
<!-- google_ad_section_end(navigation) -->
<!-- google_ad_section_end(header) -->
<table width="100%">
<tr>
<td>
<!-- google_ad_section_start(navigation) -->
$leftnavbar
<!-- google_ad_section_end(navigation) -->
</td>
<td>&nbsp;</td>
<td>
<!-- google_ad_section_start(main_content) -->
$content
<!-- google_ad_section_end(main_content) -->
</td>
</tr></table>
<!-- google_ad_section_start(footer) -->
$footer1
<!-- google_ad_section_start(copyright) -->
$copyright
<!-- google_ad_section_end(copyright) -->
$footer2
<!-- google_ad_section_end(footer) -->

Heck Google's trying to figure that stuff out anyway. Since they have a relationship with their adsense partners, why not let us do this type of thing.

They can still do checks on the data, but perhaps a little less stringently if it was a stranger they had no relationship with. The threat of removal for blatant misuse is always there.

david_uk

5:37 am on Aug 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think it's a great idea and look forward to trying it on pages I've historically had bad targetting on. Adsense do say it can take up to two weeks to spider the page, so I guess results won't be instant.

Gandhalf

5:45 am on Aug 23, 2005 (gmt 0)

10+ Year Member



did anyone try this yet, and if so, do you see quick results in targeting?
Is this a good way to force mediabot to crawl the pages again?

Powdork

6:02 am on Aug 23, 2005 (gmt 0)

WebmasterWorld Senior Member powdork is a WebmasterWorld Top Contributor of All Time 10+ Year Member



did anyone try this yet, and if so, do you see quick results in targeting?
Is this a good way to force mediabot to crawl the pages again?
I have been getting PSA's on my homepage since last Thursday or Friday. I have contacted and gotten replies on several occasions with adsense, but still PSA's. Immediately after adding the code I began getting one single ad in a 160X600 skyscraper. I don't know if it's a site targetted ad or they can only find one ad to show for some reason. It is not a well targetted ad. The rest of the site is well targetted and all ads are full no matter how many I put on the page. There is no shortage of inventory nor any stop words I am aware of.

valeyard

7:22 am on Aug 23, 2005 (gmt 0)

10+ Year Member



This is a brilliant feature, thanks Google. I will be going through implementing this first on all my very low CTR pages. I know I have a number of pages where navigation blocks or a single content paragraph seem to skew the ad selection.

Of course, it would be a lot easier to monitor the effectiveness of this new feature if there was an Adsense preview tool for Firefox. Maybe that could be the next rabbit?

DamonHD

7:40 am on Aug 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

This feature does not seem to be available for my (UK-based) a/c yet. Is this limited by a/c volume or location, or will the rollout just take a while?

(Not that I'm that bothered as targetting seems OK for me most of the time.)

Rgds

Damon

freitasm

10:50 am on Aug 23, 2005 (gmt 0)

10+ Year Member



Does anyone know if we can have multiple regions on the same page?

For example

<start>
Title
<end>
<start low>
Category : Subcategory : author
<end low>
<start>
main article contents
<end>

EricGiguere

11:14 am on Aug 23, 2005 (gmt 0)

10+ Year Member



So has anyone tried something like:

<!-- google_ad_section_start(weight=0.8) -->
really relevant stuff
<!-- google_ad_section_end -->

<!-- google_ad_section_start(weight=0.2) -->
less relevant stuff
<1-- google_ad_section_end -->

yet? I know it's not listed, but the syntax for "(weight=ignore)" would indicate this is or will be supported.

Eric

berto

12:15 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



Does anyone know if we can have multiple regions on the same page?

A quote from the official section targeting page:

You can use section targeting to make suggestions about as many sections of a page as you like.

So, the answer is: Yes. Add as many emphasize and ignore hints as you wish.

ve3cnu

1:47 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



So far, I am seeing very good results with this new feature.

My eCPMs have doubled on two blogs I run.

Today could be a record for me when I was least expecting it.

fromholland

2:58 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



What do you do with the menu. Do you ignore it?

Could this be true:
If you emphasize a part, it will get weight 1.0
If you don't select a part, it will get weight 0.5
If you select to ignore a part, it will get weight 0.0

I don't want to ignore my menu, because sometimes there won't be enough content only from the article. (a small definition-page or something)

How quick were your results? I have over 10.000 content-pages and just added this new function.

berto

5:15 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



From the official Adsense section targeting page:

However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.

A word of caution: Don't add these emphasize/downplay hints and expect immediate results. You might see immediate results for brand new pages, but for existing pages you might be in for a long wait.

For every one of my pages across two sites, I track the date of last visit by the Google mediabot. Despite what Google says, I see plenty of pages, the majority even, where the date of the last mediabot visit was one or two months ago, or even longer, not the promised two weeks.

So, I am taking it on faith that the new hints system will work as promised. On pages where I have added the hints, I am seeing no evidence of this triggering mediabot visits for those pages. Not that I expected any. (Note that I will not play games like altering the ad types, or temporarily removing ads, then restoring them again after a day or two, in an attempt to induce a mediabot visit. I have worked hard to optimize my ad configurations and will leave well enough alone.)

Scott_F

5:16 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



I made the change yesterday on some of my pages that were not displaying ads as relevant as I would like. I know it may be to soon to tell, but for the day my CTR and eCPM is the highest it has ever been.

razinkane

8:56 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



I made the change yesterday, and my income went up from 200 a day to 1K PLUS HUGE DIFFERANCE! I hope it stays this way!

NoLimits

9:17 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



Anyone have any tips for getting this to work well on a PHPBB forum?

I have implimented it in my articles sections and noticed immediate enhancement in the relavance of my ads (they were pretty well targeted before - and now they are SPOT ON)

Looks like I have some editing to do... can't wait to see the end result as far as CTR goes.

arbitrary

10:13 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



It would be great to get more feedback from those who have tried this.

Proper pages should have proper titles and headings which describe the content of the page. Has anyone tried putting these AdSense tags just around page titles and headings?

beggers

2:14 am on Aug 24, 2005 (gmt 0)

10+ Year Member



I'm happy and sad at the same time. By the time I figure out how to use this new feature, the spammers and scrapers will already have it installed in a billion pages.

rbacal

2:44 am on Aug 24, 2005 (gmt 0)




I'm happy and sad at the same time. By the time I figure out how to use this new feature, the spammers and scrapers will already have it installed in a billion pages.

I may be overoptimistic on this, and I'm just gut/brain speculating, but I'm betting that they have set up this system so it will reduce spamming/scrapers.

I'll bet that verbal scraps, repetitive keywords in the selected text, stuff like that isn't going to work. The wording of their section targeting page suggests to me (and this is nothing new), that real sentences, paragraphs, etc are more important than single words. In other words, either adsense bot is currently parsing much more than one or two words, but is using much larger clusters, OR, it's going to be getting more sophisticated.

I have no idea how sophisticated, but it's certainly possible to analyse text structure for proper sentence syntax -- so autogenerated text on certain topics would be very hard to create in bulk. You could also do basic semantic based checks.

GoodLucre

2:52 am on Aug 24, 2005 (gmt 0)

10+ Year Member



I have a daily "Tips" page where I use one page as a template and add the tip in. The only things that change within these pages are the date, title and of course, the tip itself.

This should prove to be a great way to iscolate the tip for better relevancy. But, I have a question...What is a good guideline for the amount of words that should be held within these ad tags to avoid PSA's? Some of my tips are not very content heavy. Some of the shorter tips may be as few as 125 words.

Thank you!

MetalType

3:06 am on Aug 24, 2005 (gmt 0)

10+ Year Member



I think post #55 poses an interesting question. There must be an easy way to insert the targeting code into a PhpBB template or two to ensure that it is just the text of the post that is considered and not all the "reply to this post" etc. etc. which can often result in too many ads for PhpBB hosting etc.
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