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301 Redirect = More $$$

Looks like this is why

         

Swebbie

2:31 am on Aug 19, 2005 (gmt 0)

10+ Year Member



About 6 weeks ago I added a 301 redirect to all my sites but one after reading about the potential benefits in this forum. I honestly was very skeptical that it would help in any way. I've never been happier to be wrong! Although other variables could be at work here as well, clearly the redirect has made a big difference. I used it to get rid of domain.com and www.domain.com issues at the search engines.

My rankings at 2 of the big 3 SE's have improved and my AS revenue has shot up in the last few days. I haven't made any other changes that might account for it on my end. I realize that the engines are always tweaking and that many other variables are in constant flux as well. But hey, I'm a believer in the 301 "fix" now!

YesMom

2:39 am on Aug 19, 2005 (gmt 0)

10+ Year Member



Oh, Swebbie... that is great!

YesMom
(who is running off now to be sure she really took this advice when it was offered and didn't just file it...)

driris

2:43 am on Aug 19, 2005 (gmt 0)

10+ Year Member



sorry for my innocent question but what is 301 Redirect?

Swebbie

3:07 am on Aug 19, 2005 (gmt 0)

10+ Year Member



A 301 redirect is a code that you put into the .htaccess file on your server. In my case, I wanted all attempts by visitors to reach my site via "domain.com" to be given the "www.domain.com" version only. It also works to clear up issues at the search engines re: duplicate content. It's possible that the engines might see them as different sites, although that seems less and less a problem these days.

I'm sure someone here more technically proficient can give you more details, but here is the code I added to my sites' .htaccess files:

Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^domain\.com
RewriteRule ^(.*)$ [domain.com...] [R=301,L]

strikerzebra

6:12 am on Aug 19, 2005 (gmt 0)

10+ Year Member



Thnx for explaining that :) I didn't have a clue what it was either...

uk_webber

9:33 am on Aug 19, 2005 (gmt 0)



Don't understand this my domain.com version is exactly the same as www.domain.com

What os the point of redirecting to www?

Eltiti

10:09 am on Aug 19, 2005 (gmt 0)

10+ Year Member



is exactly the same

I think that is the whole point! If the same content can be accessed using two different URLs, you may get a duplicate content penalty. Also, if some people link to the www version of your site and others link to the non-www version, your "PR benefits" would be "split" over two "different" sites. (At least, I think that's the theory behind it. I wasn't sure that it would really make a difference, but Swebbie says it has worked for him --good to hear that!)

grandpa

10:14 am on Aug 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Actually, domain.com and www.domain.com are not exactly the same. www is a subdomain of domain.com. The only time they might be considered the same is when there isn't a redirect in place, and that can (and has) lead to problems.

The problem then arises when index.html is the same document on both the domain and the subdomain. This is, in essence, duplicate content.

Assume that you have a domain, widgets.com. Now you want to create a subdomain for red wigets, blue widgets, and so on. You would end up with red.widgets.com, blue.widgets.com... Surely you would not put the same index page on all of those subdomains? Well, the same is true for www and non-www. The distinction is just a bit more subtle.

A project for the not-so-faint-hearted would be to create uniquely different content for www and non-www. Of course, this now leads to confusion for the users, who typically understand even less of this than I do... (maybe)

uk_webber

10:18 am on Aug 19, 2005 (gmt 0)



Whenever I make a change to my site how come it is replicated on both www and .domain?

Eltiti

12:56 pm on Aug 19, 2005 (gmt 0)

10+ Year Member



[quote]how come it is replicated[/b]

It's not really "replicated", it's just that www and non-www are typically set up so that they "point" to the same site; so if you change the site, both www and non-www both point to the new (changed) content!

Swebbie

7:37 pm on Aug 19, 2005 (gmt 0)

10+ Year Member



Also, if some people link to the www version of your site and others link to the non-www version, your "PR benefits" would be "split" over two "different" sites.

That's the other big issue, yes (besides the duplication issue). Once you implement the 301, it's a good investment of time to contact all the places you find that link to your site and make sure they use the same URL path. The 301 will "fix" the problem from the standpoint of your site visitors and the SE spiders, but you'll still have links out there pointing to the "wrong" URL. Get that fixed and you should see ranking improvements (all other things being equal). At least, that's been my experience, as far as I can ascertain.

webnoob

7:51 pm on Aug 19, 2005 (gmt 0)

10+ Year Member



you don't get "penalize" for duplicate content. if you run multiple servers you'll know what i am talking about. just a bunch of hype that a redirect will earn you more $$

i have 5 servers,

www. www2. www3. www4. www5.

when you visit the site, the load balancer decides what server to put you on. this is the way my site has been operating for couple years.. guess what? no problem..

Jalinder

8:07 pm on Aug 19, 2005 (gmt 0)

10+ Year Member



If [exampledomain.com...] has PR 6 and the same domain without www (i.e. [exampledomain.com)...] has PR of 3, what does that mean?

And if I 301 redirect the non-www will that increase PR of my www version?

NoLimits

8:14 pm on Aug 19, 2005 (gmt 0)

10+ Year Member



I did it - I like the consistancy it provides.

Jalinder

8:37 pm on Aug 19, 2005 (gmt 0)

10+ Year Member



But does a 301 redirect from non-www to www help increase PR (if non-www has some PR value)?
In my case the www version has PR 6 while non-www has PR 3.

Eltiti

9:27 pm on Aug 19, 2005 (gmt 0)

10+ Year Member



Jalinder: AFAIK, it *should* help the PR of the www-version (at least in theory).

301 means: this page has moved (permanently) to a new location; so it would make sense if the "PR-votes" for the *old* location (non-www) would now be counted as votes for the *new* location.

In other words, the SE *should* start treating incoming backlinks to non-www as links to www.

Swebbie

10:28 pm on Aug 19, 2005 (gmt 0)

10+ Year Member



just a bunch of hype that a redirect will earn you more $$

Like I said at the beginning, there are many variables that affect rankings and site revenue. It was very simple to implement the 301 code, and a few weeks later I'm earning more without any other major changes on my end. Higher rankings on some major kw's too at 2 of the 3 major engines. If, as you say, it's "just a bunch of hype" that a redirect helps the bottom line, I'm ok with that. I did it and my income rose. That's not necessarily a sign of cause-and-effect, but as long as the effect part happens, who really cares?

cava

10:49 pm on Aug 19, 2005 (gmt 0)

10+ Year Member



Hey I am new and learning here.. I would like is someone can post what I have to do and where to go to include that 301 thingy..

Thanks alot guys

NoLimits

11:20 pm on Aug 19, 2005 (gmt 0)

10+ Year Member



cava : see page one of this thread - 4th post down.

webnoob

11:24 pm on Aug 19, 2005 (gmt 0)

10+ Year Member



the only thing it will help is keep 1 pagerank instead of two different pageranks.

if you had links coming from with and without www. you'll see much less results in search engines.

since we have many servers each with a "different" domain name we see 5x the results in search engine.

example, if i am searching for "hotels" www may not be listed as indexed in the search engine, but www2 and www3 is shown as indexed. so if i hadn't have these domains the search term might have never been indexed until the link was found somewhere.

its not counted as duplicate content. now if i had:

www.domain.com/page
and
www.domain.com/page2

.. both with the same content then yes you could be penalize, but its seen as two different sites when you use www or not.

brokenbricks

12:04 am on Aug 20, 2005 (gmt 0)

10+ Year Member



It's been my experience that a 301 doesn't help transfer pagerank, or at least not noticeably.

I setup a 301 over 2 months ago and I see no real improvement because of it...What you really need to do is find people linking to the old/other URL and get them to change it, and Google confirmed this with me...That's the only way you'll truly preserve the rank....

It's easier said then done to, many people aren't ready to go out of their way to help increase someone elses PR.

Swebbie

12:50 am on Aug 20, 2005 (gmt 0)

10+ Year Member



301 doesn't help transfer pagerank

What a 301 does is make it much more likely that IBL's you get from the moment you do the 301 going forward will be to the URL version you chose when you set up the 301. Visitors will only ever see the "correct" URL path of each page, making the links you garner from then on much less likely to be split between the www and non-www versions. That will definitely boost your PR over time.

Also, I used to find both versions of my site's pages in the major engines. Now I find only the www version in almost every case. Add the fact that I've seen an improvement in rankings for some of the main KW's for my sites since doing the 301. It took all of 5 minutes to add the redirect to the htaccess file. I've spent much more time on this thread than it took to make this simple change. So if it only contributed a tiny bit to my higher rankings, it was very much worth the time I spent. And if it didn't do bupkiss for my rankings, I'm sure I've wasted a lot more time on other issues that also didn't help.

Jalinder

4:40 am on Aug 20, 2005 (gmt 0)

10+ Year Member



How to do such a redirect on IIS server?

cava

5:25 am on Aug 20, 2005 (gmt 0)

10+ Year Member



Hey all I still don't know where do I put this in

Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^domain\.com
RewriteRule ^(.*)$ [domain.com...] [R=301,L]

Do i go to my c panel somewhere or I enter it somewhere in my html code or? indno

webnoob

5:38 am on Aug 20, 2005 (gmt 0)

10+ Year Member



lol.. now everyone want to make "more money"

guys, dont go crazy because someone believes they earned more just because of a redirect by coincidence. people are going to see your site regardless., if they want to click your ads they'll click them and not because of a redirect.

shafaki

7:00 am on Aug 20, 2005 (gmt 0)

10+ Year Member



cava

paste that code in a text file. name the file ".htaccess"

Notice that the file name has a long extention (after the ".") but does not have a name before the extention.

As to where to put that file (after you have pastd the code in it, and saved it with the exact name above), you put it in the root folder of your web site. That is, together in the same folder where you put the main index.html file of your stie.

Cheers

Swebbie

12:44 pm on Aug 20, 2005 (gmt 0)

10+ Year Member



Please be careful about this code. It worked for me in my particular hosting set-up. I strongly advise you to check with your host's tech support before you add this code to your htaccess file. I know there are different versions of the code for different types and configurations of servers.

cava

1:24 am on Aug 21, 2005 (gmt 0)

10+ Year Member



Shafaki.. Thanks alot that was well explained A++ for effort :)

baldlygo

6:30 am on Aug 21, 2005 (gmt 0)

10+ Year Member



Just one more question about it:
If I don't have such file in my root, can I create it?

Thanks, I just want more money :)

shafaki

9:09 am on Aug 21, 2005 (gmt 0)

10+ Year Member



If you don't have that file in your root, you can create it.

Many good people love money.

This 43 message thread spans 2 pages: 43