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Does Google have an Issue with a lot of page views?

12:56 pm on Aug 17, 2005 (gmt 0)

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I added google ads to my website and Ive been doing web work also(working on the site online).

I created about 100 page impressions on my site while doing this, from my ip address, is this a violation?

This is what google says about it.....buy I dont really understand it.
How do you prevent invalid clicks and page impressions?

Google strictly prohibits any method used to artificially generate clicks or page impressions and closely monitors activity using engineering systems and human analysis.

Google's proprietary technology analyzes clicks and impressions to determine whether they fit a pattern of use intended to artificially drive up an advertiser's clicks or impressions, or a publisher's earnings. Our system uses sophisticated filters to distinguish between clicks generated through normal use by users and clicks generated by unethical users and automated robots, enabling us to filter out most invalid clicks and impressions. Advertisers are not charged for the clicks and impressions we filter out.

In addition to our automated system, we have a team dedicated to detecting invalid activity using several specialized tools and a wide variety of techniques based on extensive experience tracking and monitoring user behavior and analyzing scenarios. We continually upgrade our detection mechanisms to proactively combat invalid activity.

1:34 pm on Aug 17, 2005 (gmt 0)

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100 extra impressions is probably not something you need to worry about.

If you are worried, why not disable Javascript on your browser when you are working on your site? This will stop the ads from displaying. Or alternatively create a 2nd page i.e. "default2.htm" with the adsense code removed, then when you are ready to publish, simply rename the file and put back in the adsense code.

That being said, I have not done either of those things while working on my site and google has never questioned me.

1:57 pm on Aug 17, 2005 (gmt 0)

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I am concerned about this too. When I work on my site and browse a few pages to test, I may incur 100 or more page views and 200 or more ad impressions. Someone please verify if this is against the adsense agreement.
2:15 pm on Aug 17, 2005 (gmt 0)

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MM i dont think this is a violation but im scared too :)

just build in a work arround to not show the ads to Admin IP's... easy with PHP and also easy with things like JSP or ASP, make a variable $adminip orso and check if else ....

2:47 pm on Aug 17, 2005 (gmt 0)

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Turning off java is the best option!

What I tend to do for every article I write is not put the adsense code in. I have images (screenshots of my ads in gifs) that are the correct layout for testing what each ad style would look like. Then when I'm done I wack the adsense code in and launch.

You could be even more clever and have a page that was page.asp?admin=1

and in your page have

if querysubmit(admin)=1 then

display nothing


display adsense code.

If that makes sense?

3:31 pm on Aug 17, 2005 (gmt 0)

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I have a home-brewed CMS that varies the affiliate ads (and in some cases, Adsense ad characteristics, e.g., color) with each page update. I have a constant need to check the results of these ad updates, so I visit my site pages fairly often. On heavy testing days, I will generate 100s of extra page views, hence ad impressions. I have done this for the past six months with nary a concern that any of this is "artificial" or in any way violates the Adsense TOS. (I think by "artificial" Google is referring to automated processes. Also note: I don't run CPM ads.) Sure, it wreaks havoc with my CTRs, lowering them on the days of heavy testing/reviewing. (Which might impact my CPC, assuming that low CTR negatively impacts CPC.) But other than that, I don't worry about it. It would be a strange ad program indeed that penalizes you for visiting your own website.
3:44 pm on Aug 17, 2005 (gmt 0)

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ditto berto

except in my case i often write articles live and view them live, editing them on the fly, fixing typos and changing sentences etc. this can lead to many, many page views of the pages i'm working on, i've done this since the first month adsense launched.

... I consider it completely normal use of my own website, google have very sophisticated methods of analysis - i believe they are seeking out people who are trying to cheat adwords customers not people who are legitimately using their own sites.

(by many, many i estimate in the order of 50-100 views of the same page - which is a lot as being a new page it would not be indexed and would attract no search traffic only users that took the link from one of my own pages)

4:27 pm on Aug 17, 2005 (gmt 0)

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Hi all -

I thought you might be interested in another recent WebmasterWorld thread, which addressed many of the same issues:


I believe you'll find answers to your questions there :)



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