Forum Moderators: martinibuster
What are the effects of a higher CPC for advertisers? Nobody knows yet but my guess is that advertisers at the lower end will drop out as it becomes less economical to hold their keywords; advertisers whose ROI can afford the higher rates will continue to advertise but at the higher minimum CPCs. For publishers it looks like sites that convert well will see a big boost in revenue (assuming Google doesn't change the profit split) and scrapers etc will see a lot more PSAs.
Some competitive keywords do of course trade at much above whatever minimum Google sets. There will likely not be an increase in earnings for publishers already getting those ads. However, lower down the scale there will be some trimming of advertisers and that will likely affect some publishers who are getting the cheaper ads in those categories ... and will lower their overall income.
Am I making any sense? Don't know. It's late and I'm just off home. I may wake up tomorrow and find that it's all a dream.
EPC should be the metric to evaluate the changes, impressions are not relevant.
I don't really feel I required, nor requested, that "lesson"!
I was merely making the observation that page impression updates have been slow today therefore earnings may seem out of kilter ergo eCPMs and CTRs are unusually higher.
Most probably once they have updated they will fall back in-line however berto's having a stormer by the looks of it:-)
adsense today it seems, for my niche, has had an affect: I've had less impressions, a doubled CTR, and higher EPM, but the same amount of profit. Could be a fluke...
same for me too
I hope to god there are some clicks to show for the pageviews that just came through.
Has anyone else experienced this when moving pages?
It has to be safe to assume that any changes that Google makes will be of benifit to both its publishers and advertisers over the longer term.
Although there could be glitches it would be naive to think that they would want to loose any advertisers or publishers.
A combination of keeping both happy is what brings in the google profits!
I am sure (hoping!) that everything will even out in a few days
New algo, bidding, etc., seems to be having the usual effect of Google changes - reducing my income.
Will they ever get this operation stabilized?
yesterdeay for the first time i saw the 1 cent earning....anybody else received 1 cent?
Not only that. For the story to be complete, I got those $0.01 and $0.02 clicks for keywords with average CPC of $4.00-$5.00 with high as much as $18 for advertisers.
In 2004 I was getting $2.00-$4.00 p/c for the same kw.
I expected much more fair EPC now when lowballers should be out of the game.
Is this beginning of the feared Google's phase: a corporate one?
My highest paying channel .43, is now showing .01 clicks.
My lowest paying channels .03 are now .52
and one channel that rarely gets any clicks, got one click yesterday for $3.62. Hahahaha
(I wish I knew what ad that was! It can sneak into my site anytime!)
What I'm seeing is as follows:
1) Fewer text ads per ad unit (i.e. 468 x 60). I am seeing more one and two advertisers only instead of the four. This has to great for the adverts. whom show, as they are more likely to capture the potential customer (less competition).
2) I'm seeing more delivered ads. This is likely a result of the advertisers getting some exclusivity within my ad units.
3) Higher eCPM, I think this is because I have fewer ads per unit as well.
4) Lower CTR.
My perception is that this is good for all concerned parties. My visitors are definately purchased enabled, and advertisers need them. If a advertiser is paying a little more, but less than 4X or 3X, they are getting a better buy. The reason I say this is that they have less competition within the ad unit.
This is a better deal for me as I will show fewer publis service ads.
If I'm violating any TOS stuff, please edit me out or drop me sticky.
(I wish I knew what ad that was! It can sneak into my site anytime!)
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There is at least one page tracker (counter) that will tell you which Adsense ad was clicked when a user exits your page.
There is at least one page tracker (counter) that will tell you which Adsense ad was clicked when a user exits your page.
I suspect I know which counter you mean, and it came with my hosting years ago. But since I upgraded servers, they upgrade the stats, and the new one doesn't do it.
But, really, I think this ad was a "fluke," because the pages have specific old postcards of a specific old town, and the ads are usually "buy postcards here" ads, which everybody knows, postcard ads don't pay diddly.
