my eCPM increases when I add another ad

that's strange lol

[Shenron]

Hello,

In my website, I've only one leaderbord on each page. Few days ago, I had a large ad (300 x 250) and then my eCPM for the leaderboard increases.
Moreover when I remove the large ad then the eCPM for my leaderboard decreases.

Is it a known issue? With 2 ads, my leaderboard eCPM is twice more than before with only the leaderboard.

[Import Export]

When you make changes to your layout you can effect the usability, focus, and other factors of your site and users. Blindly, it is tough to say what would cause this. I suggest that you think about the changes you have made. Put yourself in your users shoes.

Could also be I am not understanding you questions..

[indias next no1]

some 4 months before i use only 768 banner, low ctr and ecpm and earnings, after that i redesigned my web pages with 336 and 160x600 sky scrappers , un beleivable , ctr, ecpm and earnings increased very high.

as i receive more visitors now, ecpm ,ctr and earnings getting down.

Is it a common phenomina that more visitors - low earnings?

[wheelie34]

Is it a common phenomina that more visitors - low earnings?

More visitors in my experience creates a lower eCPM and only nudges the earnings a little up, it seems as you increase page views your clicks go up ctr remains about the same and earnings, (the bottom line) hardly grows :(

BUT if you keep increasing your page views and visitors you do reach a point where smart pricing kicks in (probably as stated above) while its kicked in, keep increasing page views/visitors then earnings seem to go up too as smart pricing only seems to give a CERTAIN amount of discount to advertisers so we publishers do seem able to get through smart pricing by getting more traffic, genuine traffic not purchased traffic.

Hope that helps you.

[baldlygo]

When I had 30 visitors per day I got about $300 a month.
Now, probably after smart pricing is on, I get about half $$ for about 400 visitors a day...

[indias next no1]

wheelie34 :
my traffic are from search engines and regular visitors to view their message received from the industry giants ( note : it is not an email service, it's a local message service to our members from the industry giants who wish to contact them ). I think as i am getting regular visitors , the smartprice has been applied?

[europeforvisitors]

BUT if you keep increasing your page views and visitors you do reach a point where smart pricing kicks in (probably as stated above) while its kicked in, keep increasing page views/visitors then earnings seem to go up too as smart pricing only seems to give a CERTAIN amount of discount to advertisers so we publishers do seem able to get through smart pricing by getting more traffic, genuine traffic not purchased traffic.

To expand on that thought, here's some idle speculation:

If additional traffic does lead to "smart pricing" discounts, it's because the new traffic isn't converting as well as the old traffic was. This could happen if, for example, a site with a core of commercially valuable content were to add pages of less value to advertisers.

For example, if I added a forum to my travel-planning site and that forum got significant traffic, my site's overall eCPM would almost certainly drop even though my "core content" hadn't changed. The same might be true if I added a few thousand pages of photo galleries, ODP clone pages, or even a large quantity of content about obscure destinations that attract few (if any) advertisers or that tend to have low clickthrough rates.

Also, there are factors other than smart pricing that could be lowering a site's eCPM as traffic increases. There's been speculation that Google tries to spread ads for a given keyword around instead of letting a handful of sites suck up inventory. That makes sense, if only to protect advertisers. So, if you've been getting 1,000 impressions a day from XYZ Co. for the keyword "widgets," increasing your traffic for that keyword may not get you a corresponding increase in impressions.

Finally, if you made changes that increased your clickthrough rate at the expense of your conversion rate, smart pricing may hurt you. (In this case, you might think the increased traffic was responsible for a drop in EPC and eCPM, when in fact the drop was caused by an increase in "non-organic" CTR.)

[John Carpenter]

Is it a common phenomina that more visitors - low earnings?

I saw exactly the opposite. On the day that our site had 100% increase in number of unique visitors, eCPM went up by 100% as well.

[Visi]

Well a lot depends on what ads are being picked up...relation of ads to subjects in a page. Seen some interesting things recently including 2 skyscrapers on top of each other and the upper one not seving ads, the bottom one does.