Adsense revenue share percentage: What is it?

[nathanso]

Other PPC companies are forthcoming with their revenue share figures; Google is not. And as the 800-pound gorilla/golden goose, I guess they don't have to be, at least for now.

But now that AdWords site targeting is out, has anyone tried targeting their AS site with with their own AW ads for the purpose of learning the revenue share figure?

[hunderdown]

You don't need to do that. Google indirectly discloses the percentage in their SEC filings.

Folks here have calculated it for the last three quarters, and the share that publishers get has consistently been in the 77-78% area.

Of course, that's an average across their entire program. There could be a sliding scale, with good and/or large publishers getting more, and small and/or not so good publishers getting less....

[creepychris]

Nobody knows and it probably varies from publisher to publisher . . . but I'm guessing 70% based on channel data for the sites I run. I think bigger publishers probably get better rates, which skews the averages.

How do I get 70%? Well keeping in mind that this is just a guess (and here I'll use made up numbers to comply with the TOS), many of the smaller channels seem to hover at 0.7xNx$0.05 where N is some integer.

It seems natural that people would set their bids at some multiple of 5 cents instead of bidding odd numbers like 12 cents or 23 cents (generalizing here--I myself usually bid 10 cents or 15 cents when I run adwords campaigns). If that is the case then the formula above should approximately hold even if the over all average doesn't. One channel might be averaging 10 cents of which I'd get 7 cents and another channel might be averaging 5 cents of which I'd get 3.5 cents. Anyways, without divulging what I really get I think 70% is a close estimate.

But again, it probably varies from site to site.

[shortbus1662]

if you're doing a large campaign why wouldn't you be VERY specific with your bids? If you can save 2 cents per click on adwords, and you get 1000 clicks a day, I'd say it would be worth it.

I've never done REALLY large campaigns in terms of the numbers of keywords with adwords, because the low performing words always get disabled anyway. So I guess if you have less than 100 keywords, it's easy to manually do it.