Forum Moderators: martinibuster
ALL TIME STATS(about 1 year):
1. 44,000 impressions
2. 375 clicks
3. 18.4% CTR
4. $18 eCPM
I think these stats are phenominal but can they be scaled. My question really is, is there any evidence to say that if I increased my traffic 10 fold, could I maintain an 18 dollar cpm?
eCPM is a tricky beast because you have things like smart pricing and ever-changing bid prices by advertisers, among other things, to worry about.
An easier thing to bank on is click through rate. Since you can't do a whole lot about advertiser bid prices or smart pricing, the only stat you can hope to manipulate in your favor is CTR. You should experiment with different ad placements and colors, among other TOS-sanctioned things, to get the most out of your pages.
Increasing your traffic can help or hurt CTR. If you bring in targeted people you will have a high CTR, if you bring in untargeted people you will have a low CTR.
Focus on content, IBL's, and praying to whichever diety controls smart pricing.
Long answer: Still no, but here's why. From what many of us can tell, your EPM is directly tied to your traffic and conversion rate - either through smart pricing or you'll just run out of high paying inventory.
You'll probably even see that your total revenue will stay roughly the same, even if you double or triple your traffic.
So, if you're getting that high an EPM, you probably still want to press on and boost your traffic, but you'll start to get a sense that the high paying keywords are running out. At that point, it's a better use of your time and effort to bring other websites online which will let you tap into different pools of keywords.
From what many of us can tell, your EPM is directly tied to your traffic and conversion rate - either through smart pricing or you'll just run out of high paying inventory.You'll probably even see that your total revenue will stay roughly the same, even if you double or triple your traffic.
The more traffic you get the lower the CPM. That is almost always the rule.
I've had the opposite experience. I wonder if the rule "more traffic = lower eCPM" applies more to certain topics or sectors than to others. (It's easy to imagine a site's quota of high-paying ads running out for oversaturated topics such as mortgages or Web hosting.) And other factors probably come into play, too, such as the diversity of subtopics on a site (more subtopics = more advertisers = less volatility).
What you need to watch is number of clicks and cost per click, as what you earn (first variable in formula) is calculated by number of clicks * cost per click.
Whilst you can grow the clicks, cost per click is the tricky one to control, as what you get is purely down to Google's algorythms. Smartpricing is a bit twitch and over-reacts to changes in an alarming and unpredictable manner sometimes. There are many factors in cost per click, and Google aren't going to tell you how it's calculated - in any case the algo changes on a very regular basis.
My experience is that provided I can keep the ctr fairly constant and grow the clicks, then the cost per click is stable (within a range).
But ultimately more traffic = more income - who knows exactly how scaleable it is! Best advice is to concentrate on adding quality content and promoting your site, and read the good advice of the forum!
Whilst you can grow the clicks, cost per click is the tricky one to control, as what you get is purely down to Google's algorythms.
Advertiser supply and demand play a role, too--especially now that advertisers can opt for domain blocking and site-targeted ads.
So the advice here is to diversify the keywords your site is triggering with Adsense. Either by putting diverse content on your site, or starting up new sites.
Focus your traffic efforts on one keyword and you'll see your payout diminish as traffic rises.
Advertiser supply and demand play a role, too--especially now that advertisers can opt for domain blocking and site-targeted ads.
Yes, this is of course true. I'm sure that there are a lot of other contributing factors I left out.
My point is that epc depends on many aspects, and is to a great extent beyond your control. The best thing you can do to get a good epc is to work on the content, quality and visibility of the site. Also work on optimum banner positions etc.
If you increase clicks on a particular page that shows a consistent group of advertisers then as you increase clicks there will be a certain point where G will slow the frequency of particular ads displaying.
This is because G wants to serve the ads all day and not just the 1st hour and have the advertiser run out of money.
The only question is at what point the ads stop showing - 100 clicks... 1000 clicks?
In the end you'll be showing either low epc ads or PSAs at some point.
So the advice here is to diversify the keywords your site is triggering with Adsense. Either by putting diverse content on your site, or starting up new sites.
Exactly. Some members have speculated that there's a quota of high-paying keywords for any given page, and whether that's literally true or not, it stands to reason that the well may occasionally run dry for high-paying ads on any given keyphrase. The point I've been making is simply that blanket statements like "higher traffic means lower eCPM" or "more traffic means a drop in EPC" can be misleading or prone to misinterpretation.
3. 18.4% CTR
How is a CTR that high possible! Can you pm your website to take a look. IŽll never seen a CTR that high.
ALL TIME STATS(about 1 year):1. 44,000 impressions
2. 375 clicks
3. 18.4% CTR
4. $18 eCPM
I've got a low volume site (for now), generating only about 15,000 impressions a month...
I would think that eCPM goes up as volume goes up. A normal month might look like a 6% CTR with around $17 - 21 eCPM... A couple of months ago someone quoted an article from my site on National Public Radio (website, not radio). That week I got a spike in traffic and the eCPM went to about $32.
How is a CTR that high possible!...IŽll never seen a CTR that high.
A site with well placed ads that has targeted traffic can do that and more. I have sites with lifetime CTRs of over 25%. I have heard of others even higher.
eCPM (effective cost per 1000 clicks) is purely the (amount you earn / number of click)*1000.
eCPM is related to impressions, not clicks. So...
eCPM is the effective cost per 1000 impressions
What I did is to put 1 adlink aligned on the left hand side of 1st paragraph and 1 300x250 at the bottom of an article. You should also put more 1 more ads if the content is lenghty.
I don't have much evidence to give you though... it's just my experience.
It can always go one way or the other many have differnt results. I am just under the impression that most people are no in the EFV camp from the posts I see here.
ALL TIME STATS(about 1 year):
1. 44,000 impressions
2. 375 clicks
3. 18.4% CTR
4. $18 eCPM
44,000 x .184 = 8096 clicks what you are showing is a .853% CTR
Less than 1k revenue.
My question really is, is there any evidence to say that if I increased my traffic 10 fold, could I maintain an 18 dollar cpm?
Yesterday we made $320. Traffic was up by 100%, and -- a pleasant surprise -- eCPM went up by 100% too (eCPM was something above $40 -- can't reveal the exact figure due to the TOS). It all depends on the sources of your traffic, on the SmartPricing algorithm, on the main AdSense algorithm, and most importantly, on advertisers' mood/strategy (i.e., CPC) and on what the long-term sustainability of their campaings is (i.e., budget).
The bottom line, it is possible to maintain eCPM while your traffic is increasing, and it is also possible that your eCPM will rise.
We expect up to 700% increase in traffic in September, and will let you know how the eCPM changes (many news sites will be linking to us because some event connected with our activities will take place -- this has happened several times already, but we weren't AdSense publishers then).
Adsense advisor, a Google employee, watches this board and SEVERAL of you have broken the TOS, etc by posting your CTR and eCPM....Sheesh, doesn't anyone read Googles TOS when signing a contract with them?
Ann
<EDIT by Ann: Sorry it was only the thread starter....others were just quoting.>
Unfortunatly, I might have to agree with this. I cannot see any reason why my site, which is really nothing special, would generate such a high ecpm at any scale.
If i was programing googles payment algorithm, and had the luxury of not exposing 'Cost paid by advertiser/rev recieved by publisher', I would make the payment curve very steep to start slowing leveling out as payments get higher.
Wouldn't you?
