Forum Moderators: martinibuster
I try to keep my content pages as targeted as possible, and as focused on one topic as possible. However, let's say you search for XYZ in google and XYZ ads come up next to the searched results. If my entire page is a category on XYZ it does not bring the same ads, but shows ads that pay only .05 cents while the Adword price for XYZ is much much higher.
Therefore, my question is this, what can I do, so I can have the closest possible targeted ads on my content pages.
Do you guys know what determines the price of the ad?
On the same token, let's say my page is about XYZ and a company approached me offering to put an advertisement on a not closely related topic. The question will this drive down my revenue becuase the adsense will come up with a keyword combination (based on my page's two topics) that is not much competetive?
Any help from your experience will be greatly helpful for us.
Many thanks.
However, let's say you search for XYZ in google and XYZ ads come up next to the searched results. If my entire page is a category on XYZ it does not bring the same ads, but shows ads that pay only .05 cents while the Adword price for XYZ is much much higher.
Your page may not show the same ads as the search page because some advertizers opt out of content ads. That's fairly normal.
The bids you see for adwords as an advertizer do not directly relate to what an publisher earns at least partly because of smart pricing.
For your second question. Any unrelated text you place on a page couls dilute the focus of your page, which in turn could affect the targeting of ads you get.
In that case, what should I do in order to get the highest paying ads in my industry if I have that kind of content already?
I also read in the Google Adsense policies that you should keep the links in any page to a reasonable number: fewer than 100.
I calculated, and saw that on a rich content (article) page I have just about 100 links, is this too bad? Should I make the less? How does this affect?
I gues my main question is what can a content site do to get the highest paying related ads in their industry.
Thank you.
I have a small AdWords campaign running to promote one of my sites. I used keywords of the form "special blue widget" in my AdWords account, yet I discovered I got referals from pages where only the word "widget" was mentioned on the page. I discussed this issue with AdWords support and they confirmed that the matching of ads to content pages is not purely done on the keywords--as with my ads in the SERPs--but they also look at the more general theme.
It is also pretty normal that an AdWords advertiser doesn't pay the full bid price for every clicked ad. In one campaign, I have a bid price of €0.69, which was recommended by the AdWords bid price calculator to be at #1 spot 85% of the time. But for the ads displayed in the SERPs the average price per click I pay is only €0.16. This has nothing to do with smart pricing (smart pricing is only for the content network, not the SERPs), but it is because there are not enough other advertisers that bid at the same level with the same budget as I have.
So AdWords bid prices and keywords give just general information how a content page will perform with AdSense.
In that case, what should I do in order to get the highest paying ads in my industry if I have that kind of content already?
Build content slowly, in different directions. Use channels to analyze. Expand topics that do well. But expand slowly, because you may hit the ceiling (advertisers budgets).
During the last few months I've removed much of the navigation by grouping pages and removing the larger site navigation once the user gets below the group homepage.
I've also used <divs to move all non-page content (nav, etc) to the very bottom of the code.
Using the spider simulators shows the content is spot-on from the very start.
Lastly, to get immediate correct ads on a newly created page I leave off most of the navigation and let the Media Bot read it in this naked state.
Could you please explain the usage of <div> to devide the content of the page from the navigation?
I think that's a great idea. How does adsense look at it?
Thank you.
