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Major AdSense Earnings Decrease

     
11:07 pm on Jul 24, 2005 (gmt 0)

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Did you guys noticed or it`s just me? Since Google improved the AdSense account layout the eCPM decreased very much.
My earnings decreased over 50% since then. No layout changes, no ads placement changes, only visitors/day increased .From 10.000 unique/day to 16.000 unique/day (i must underline that visitor increase is a natural one , not a bought one)
Also i noticed non related ads on my site started to appear in this period.

So, where is the problem? where is my mistake if i have a mistake, or is this normal?

Thank you , also please forgive me for grammar mistakes. English is not my primary language.

12:10 am on July 25, 2005 (gmt 0)

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It could be a simple matter of supply and demand: i.e., you could be delivering more impressions than Google can deliver high-paying inventory for your keywords. That's a reasonable guess (though it's only a guess) in light of your recent traffic increase.
12:16 am on July 25, 2005 (gmt 0)

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Many of us notice that the more visitors you get often it seems that lower CPM follows.

I have a business related site and get about 50-60% of weekday visitors on the weekend. My CPM is usually 30-40% higher on the weekends with no other noticeable changes other than # of visitors.

12:52 am on July 25, 2005 (gmt 0)

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Hop_Hop :
The same exact thing happpen to me, but the only diference is my impression is same as of the before.
earnings and eCPM dropped.
12:38 pm on July 25, 2005 (gmt 0)

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Click Advanced Reports - Ad Performance and try changing the Show data by setting. There are two options: Individual Ad Unit and Page. If you change this item, your eCPM changes too (because it is computed differently). It might be the cause.

John Carpenter

12:51 pm on July 25, 2005 (gmt 0)

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John Carpenter :
i have mentioned about only page impressions and not impressions by ad unit.

decrease in eCPM and earnings both by page impressions and also by ad unit impressions.

something wrong.
11:18 am on July 27, 2005 (gmt 0)

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John Carpenter :
i have mentioned about only page impressions and not impressions by ad unit.

I was trying to help the person who started this thread. Your problem may be different.
6:12 pm on July 27, 2005 (gmt 0)

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I've noticed a significant drop in eCPM since mid-June. I haven't experienced a big increase in traffic, in fact after Bourbon, I lost nearly half of my traffic.

I ended up trimming some of my ppc advertising including filtering out sites from Adwords. After doing so I saw a return to normal eCPM levels, although my traffic volume was lower.

This lasted for about a week and then again eCPM dropped by about half, literally overnight from one day to another. It happened around the first of July.

I have recently recovered in the SERPs from Bourbon, and so my traffic levels are back to normal. Because of this I am seeing a recovery in earnings although my eCPM still remains significantly lower than normal.

Not sure what the reason is, but like I said, it literally happend overnight from one day to another. It's hard to imagine that something like this would happen as a result of market dynamics alone.

6:27 pm on July 27, 2005 (gmt 0)

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My mornings have been generating large part of my daily revenue since this weekend. Normally mid-day to late evening would I start to see daily revenue in the $40s and $50s but for the past couple of days I'd find revenue in the $40s and $50s when I wake up and check my stats.

This month has actually been a spike for me. For roughly two months I was averaging out about $40 to $60 a day. This month has been averaging out $70 to $95 a day.

12:07 pm on Aug 10, 2005 (gmt 0)

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thank you for responding!
I think a big point in making good revenue here is about the ranking of the site in google SE. I`ve changed the links structure in the site and the ranking droped by 2 points.
Since then revenue droped by 50%
12:19 pm on Aug 10, 2005 (gmt 0)

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I think a big point in making good revenue here is about the ranking of the site in google SE. I`ve changed the links structure in the site and the ranking droped by 2 points.

bad move cowboy.

11:24 pm on Aug 10, 2005 (gmt 0)

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I had my best day of the month yesterday, and today, easily the worst. It always seems to work that way. You work on your site, add some pages, get some solid traffic clicking on stuff, and then, BAM!, smart pricing or some other option grabs your earnings and drags them into the ditch.

It's getting old, but there's no other option but to forge ahead. Some day, maybe, just maybe, my earnings will go up and stay up instead of crashing after a long steady rise.

8:37 pm on Sept 13, 2005 (gmt 0)

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Yes , you`re right , we try to get visitors, we try to make super content, fresh content , and most important goood content, and some day new rules gomes to G and revenue goes drastically down ;(
8:56 pm on Sept 13, 2005 (gmt 0)

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but there's no other option but to forge ahead.

Yes there is. Adopt a different business model.
11:05 pm on Sept 13, 2005 (gmt 0)

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My daily impressions are higher than they ever have been, but my earnings have dropped from some $4000/day to <$500/day since the 1st september. eCPM is horrifically low, and yet I've made absolutely no changes whatsoever...

I wonder if possibly the advertisers have banned my site because it's costing them too much money? Or I've just worn them all dry?

It's certainly making me wish I was in the US so I could use YPN :P

4:59 am on Sept 14, 2005 (gmt 0)

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I noticed an uptick in August after whatever change they made then. It's held on into this month. My EPC is about the same, but a bit more CTR. It looks to me like those with one big site were hit hardest. But that's judging from those who post here, which is a tiny sample of the total. Who knows?
5:35 am on Sept 14, 2005 (gmt 0)

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Make sure all pages of your website are showing more than one advertiser. One advertiser on a site targeted $1 CPM campaign can ruin your day.
5:43 am on Sept 14, 2005 (gmt 0)

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This is a really old thread - how did it crop back up?
12:30 pm on Sept 14, 2005 (gmt 0)

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Probably because profits have cropped back down. :)