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How long do you give to test changes?

     
6:36 pm on Jul 21, 2005 (gmt 0)

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I was just wondering some of your thoughts on what time frame you use to gauge the effectiveness of changes you have made to your ad layous.

hunderdown

7:02 pm on July 21, 2005 (gmt 0)

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At least a week, unless you are confident you can pick up small changes in the middle of random daily variation.

I think it depends partly on your site. On high-traffic sites, especially with at least a few month's of history to compare to, you might need less time.