Forum Moderators: martinibuster
Assuming that the same sequence is adpoted on the adsense sites, the ads towards top in any ad block may be higher paid ones.
Similary, taking the assumption ahead, the adblock that loads first will have a higher average value than the ones that load later for the same page.
A step further, looking at adlinks, the ads on top again should be higher value than the one at bottom.
What do you all think?
but once we reach an adlinks list of ads, the topmost is the highest value.. seems so
i cannot imagine it being any other way... as for the ranking in the ad links unit itself, it seems pretty clear from my site, that the order is relevancy-based.
in other words, on a page about red widgets, the top keyword in the adlinks unit is usually red widgets...
as for the ranking in the ad links unit itself, it seems pretty clear from my site, that the order is relevancy-based.
Not sure about that. On my site, the system at first seemed to display keywords in alphabetical order. Once some history accumulated, it seemed to switch to ordering by popularity with the site's visitors....
also, ( as we have learned in older threads ) if we tend to keep only one adblock, the ads of the highest epc would appear on that.
we have also observed that a blended adblock might not really be as useful or paying as it looked in early days.
so assuming, we have one , single ad unit, placed in the left-middle on the page, well defined with a border, but with similar color scheme of the page, should fetch the maximum epc as well clicks.
thinking....
can we say as a thumbrule that in any given block or a set of ads appearing after a adlink click, that, the topmost has the highest epc?
I am not sure that we can.
My feeling is it might be more correct to say we can assume it has the highest earning potential, in that it may have earned its place through having a higher click-through rate, but a lower EPC than those below it.
it may have earned its place through having a higher click-through rate
i am not fully aware i guess, but do u think, in adwords, if an ad has low payments but has chances to be clicked more times, will be placed above others? I dont think so.
so if in adwords, you get top position only because of top payments, then why shouldnt he topmost ad in adsense block be highest ..? ..
i am not fully aware i guess, but do u think, in adwords, if an ad has low payments but has chances to be clicked more times, will be placed above others?
Yes! No question about it. Check the Adwords help.
But a good rule of thumb could be that the ordering of the ads in a single adblock is approximately the same as its corresponding order in Google Adwords.
However, the adsense ads can be from triggered from multiple keyphrase on the page, whereas Adwords ads in Google are triggered by one search phrase, so it is slightly more complicated.
However, the adsense ads can be from triggered from multiple keyphrase on the page, whereas Adwords ads in Google are triggered by one search phrase, so it is slightly more complicated.
does this mean that a single adsense adblock may have ads triggered by different keyprhases? never noticed that but it could be possible. but even in that case, the sequence of ads would / should be highest epc to lowest eps..
A good way to think about it is that the the ads displayed most prominently are the ones expected to earn the most *for Google*.(which fortunately earn the most for publishers too).
If there are multiple ad blocks on a page, I don't know how Google determines the order.
even in that case, the sequence of ads would / should be highest epc to lowest epc
No, that is not necessarily the case at all. Some may have a lower epc, but a higher click through rate and/or greater relevancy in the ad text.
From AdWords help (my emphasis):
....ads are ranked ... based on various performance factors, including maximum cost-per-click (CPC), clickthrough rate (CTR), and ad text. Because this ranking system rewards well-targeted, relevant ads, you cannot be locked out of the top position as you would be in a ranking system based solely on price.
So ranking of ads is NOT solely based on price, therefore the highest placed ads may not have the highest EPC, but they should have the highest earning potential.
You have no way from simply looking at the postition of ads, either in Google or on your site, of knowing who is paying the most for a click or which ad has the highest EPC.
The advert on top is higher costs more than if you settle for lower positions.
This assumption is incorrect. Google takes the ctr into account. Popular ads (high ctr) move upwards.
I have some 0.05 ads in Adwords that make it to the top, and I'm pretty sure the competition is paying more.
In this way Google is rewarding attractive ads, which is goog for the overall user appreciation of ads, I guess.
