Forum Moderators: martinibuster
30% CTR is very good. I wish I could reach 60% one day as one of the people on this forum already has.
If you had a few hundred thousands page impressions a day with only 100 clicks, then your traffic was probably a spam (or you run adsense forum or something).
errr... why does it have to be that way?
Interesting observation Markus -considering this finding seem to involve a stastically significant data sample. If I am not mistaken, I believe others have also reported their site-wide EPC going up after removing a bunch of low paying and/or low CTR pages.
It makes sense IF removal of Adsense from those (low CTR, low EPC) pages changes the "thematic signature" of your site such that it attracts different (better targeted or higher paying) Ads. Beyond that, I am not sure why would an upswing in EPC result from an upswing in your sitewide CTR.
Did those pages have badly targeted Ads?
After you had removed Adsense from those pages, did you notice any significant changes in the Ad mix?
But whether it's that or some other factor, I have found, at least for my site, that if a page or a channel isn't getting at least 1/4 the site average for a CTR, it isn't worth having ads on it. It drags down the site average, and I lose money.
Your results may vary, of course.
I have ads on my forums. I just rescently redid my main site so I had enough content to get good ads. I noticed my clicks went up 3 times as much as they were before. Most are from the main site to and I noticed I don't make as much per click having an extra about 1k impressions.
How do you override the targeting.
smart pricing or better scheduling kicked in, i'm not sure which...
Sure, any thing can be attributed to smart-pricing. :) It certainly seems to be one of those catch-all explanations that gets applied liberally more often than not. ;)
This sounds more like a case of your site being rewarded (with a steady stream of better paying Ads) for being a dependable high volume publisher that converts well for the Adsense delivery team. By providing a predictably high CTR Adsense delivery venue, you're probably making their (Adesense Googlers/Googlettes) job of expending a chunk of clicks in your niche a little bit easier. A genuinely Win-Win situation. You buying the next round, Markus?
By removing underperforming pages aren't you also removing the potential that they might display CPM ads?
True, but taking them off might also make the site more attractive to a CPM advertiser.
IF I start seeing CPM ads appearing on my site, then I can put ads back up. For now, it would be wasted space.
?
Is this for a premium account?
I am trying to figure out if this is hurting one site or every site in your full account
