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Converting best by Location vs. Global Topic

you can monetize by location

         

incrediBILL

6:44 pm on Jul 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I now see why Google is real hot for the "local" market as I've been doing research into what coverts best on my site and LOCAL seems to be winning hands down making the most money, generating about half of my AdSense earnings. I'd have known this a lot earlier if channels weren't so limited (100, feh!) and such a pain to work with submitting one at a time instead of a list at a time.

To give you an idea what I'm talking about, my site has about 100 categories of related content in one specific niche but you can also sort this content just by location or location+category to find "widgets near you" which also brings up relevant Google ads by location+topic. It appears more people on my site are looking for local widgets than mail order/online widgets, which is the conclusion I would draw from this data, which also could indicate why my affiliate programs took a tumble as they aren't local.

Don't know how many of you can give surfers data by location, but if you can I'd implement it as soon as possible to get access to more visitors and local ads for "iowa widgets", "alaska widgets", etc.

To me this looks like an easy way for most of you to possibly increase your income with existing content, or slightly modified content to fit geographical demographics.

DamonHD

6:50 pm on Jul 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

Presumably this is most likely to be true if you're selling something; I'd certainly prefer to buy close to home to save on P&P (shipping) or in case something goes wrong for example.

Do you think that the same would apply to non-selling sites, eg informational?

Rgds

Damon

incrediBILL

7:04 pm on Jul 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Do you think that the same would apply to non-selling sites, eg informational?

I would say the search engine can answer you best if you search "iowa widgets" and a bunch of sites shows up besides your information, then you're missing a niche. I'm sure someone enterprising can figure out how to slip into the local SERPs easily with a list of related locations to your widgets or something relevant that would fit the market.

Might not work for all sites, but based on what I'm seeing I'd sure try to get local hits and their associated AdSense ads as well.