Welcome to WebmasterWorld Guest from 18.104.22.168
day 1: 13 clicks, $0.43 ecpm, $1.14 earnings
day 2: 33 clicks, $0.72 ecpm, $0.92 earnings
Until now I was thinking that the higher the ecpm, the better, but am I wrong about this? If someone is paying $0.72 per thousand, then I should make more per click than the $0.43 ones, right? By those stats I would have thought that day 2's earnings would be much higher than day 1's. Can someone please help me understand this?
A better determination would be comparing your EPC, which was nearly 9 cents for the first day and 3 cents the second, using your hypothetical stats.