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Maybe Google offered you some more variables that will change the display of the ads.
Another bonus for this method would be that such way generated ads could slip through ad blocking software.
It would be great to those pages that are valid XHTML 1.0/1.1 and being served as
For now I think we're lucky that the majority of users don't use ad blocking software. But as soon as it's included in browsers we'll be in trouble!
firefox's ad blocking plugin just blocks that external file
I think we, as publishers, should start deploying such tactics before our ad revenues are blocked 100%, but it would take most publishers doing it before people would take a hint that their banner blocking days were over.
Nice theory but it doesn't hold water.
My little old gray haired mom didn't know she was blocking ads, Norton Firewall was doing it for her.