Forum Moderators: martinibuster
I found that if I have ads that don't show or offer no ads that relate to the topic article page my CTR rate drops.
However, when all ads are working and relate to the article page topic my CTR rate increases.
Has anyone else noticed this trend?
Yeah, 5 out of 10 clicks is a 50% CTR... but it's hard to tell what your real CTR would be if you had a larger sample of data.
When people conduct polls they ask at least 1,000. Statistics aren't reliable when you don't have large numbers.
If you have 1,000 hits and 750 clicks, yes, that's a high click through rate.
Has anyone else noticed this trend?
I have not noticed the strange behavior you speak of. However, the other day my site got a large spike in traffic and Google reported much higher impressions than normal...and higher earnings to boot! I don't know if it's an anomoly, but if that was just coincidence, but if I get another spike I'll report my findings here.
;-)
I also have an unrealistically high CTR that I just don't believe. I think it's because the number of impressions is under-reported.
I know from reviewing my web logs that the number of impressions reported by Google is low. So I think the whole CTR anomoly going on today has to do with lost or delayed impression reporting (who knows ... it might catch up by tomorrow morning).