How to get 10-20% CTR

[kiladen]

If you need to work on CTR, wouldn't it make most sense to put it near the top center of the page, under the first heading. I have that across all sites and it easily achives 10-20% CTR per day. I don't see why people would throw away money and not do this, and settle for only a 3% CTR.

Also, a visitor might not come back to your site when you do this, but when adsense is your only income from the site, what do you have to lose, that they don't come back in the future and have a chance to click on the ad then?

Just think if you were to pay for a newspaper ad. Would you want to place it in a tiny bottom corner in small letters, or put it right in the top (without users having to scroll down) middle of the page where it gets maximum visibility and therefore more clicks.

[hyperkik]

I have a small humor site which gets abysmal AdSense click rates - people come for jokes, not to click ads. The subject matter of your content can have a huge impact on your CTR and CPM.