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Low Site Revenue

     
2:37 pm on Jun 9, 2005 (gmt 0)

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Hi all

I've been using Adsense for about 6 months now and only just found this forum which so far seems pretty neat!

Anyways, i run a website which offers flash games, funny animations, celebrity pictures and various jokes and humour pages. My unique visitor count is 200-300 per day with page views approximately 2000-3000 per day, so 50,000+ per month.

I've noticed on here people are making a lot more money with similar page views. At the moment i'm lucky to make a dollar a day - is this about right for a game site which is mainly objects instead of text? Or is it likely to be my advertising layout - i use a skyscraper advert down the left of the page.

I'd appreciated any recommendations or ideas to try and increase CTR.

Thanks a lot
Darren

2:43 pm on June 9, 2005 (gmt 0)

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is this about right for a game site which is mainly objects instead of text?

How much text is there on your pages? There needs to be enough text for Adsense to match ads up with.

Do the ads that you see seem to be on target?

2:50 pm on June 9, 2005 (gmt 0)

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Most of the ads seem on target, although i'd say about 25% are sometimes a little bit out.

Theres not much text on the pages that contain a object e.g. a Flash football game page will just contain a title for the game and the game itself. Google still provides enough ads to fill the skyscraper on all these pages though.

2:56 pm on June 9, 2005 (gmt 0)

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Entertainment sites with games and jokes are notorious for low earnings. One of the biggest problems is the small amount of visitors, 200-300 a day isn't much.

You might want to try adding an extra ad block and get more visitors to your website.

3:00 pm on June 9, 2005 (gmt 0)

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I would suggest you move the ads from the side to the middle/center of the page.
3:05 pm on June 9, 2005 (gmt 0)

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Entertainment sites such as yours are pretty easy to attain traffic in comparison to other, more serious sectors. However CPM is very low because of the type of visitors you receive.
3:08 pm on June 9, 2005 (gmt 0)

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Thanks everyone - pretty much somed up what i thought that it was more the subject matter rather than the adverts.

I will move the adverts to the centre of the page and see how it goes from there.

Thanks

4:48 pm on June 9, 2005 (gmt 0)

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My advice for you is you remove adsense and switch to banner advertising. Most humor, gaming related sites are doing this because visitors do not tend to click on google ads. They are looking for games to play at your site and not looking for any link text to click.

Look at some big games site. They all receive millions of impressions but little is running adsense. You do not need adsense in this case. Pay per impression is the best. Or maybe pop unders? :>

5:46 pm on June 9, 2005 (gmt 0)

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Yeh you make some good points although my adsense has been improving since I changed the background and border colours.

Most Pay Per Impression sites (especially any big ones such as fastclick or casalemedia) reject my site although never state their reason.

At present i use a combination of adsense and some CPA and CPL adverts from other places which work quite well although are very irregular.

The most success i had from the site was affiliating with Jamster on a pay per lead basis however all sales dried up after a month or so.

Thanks to everyone so far that has replied.