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Adsense as a backup to Fastclick?

Is this allowed? How do I do this

     
1:49 am on Jun 1, 2005 (gmt 0)

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I'm sorry if this has been asked before...

Can I use Adsense as the DEFAULT 468X60 banner ad for Fastclick, without modifying the Adsense code and therefore not breaking the TOS?

If so, how can this be done?

7:37 am on June 1, 2005 (gmt 0)

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Brett55, I wont waste my time with Fastclick.
7:41 am on June 1, 2005 (gmt 0)

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what's the problem with FastClick?
1:11 pm on June 1, 2005 (gmt 0)

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There is no problem with Fastclick, if you are a serious publisher.

Anyway, back to your question. Yes. Just use the Fastclick generator to convert the Adsense code into encapsulated Javascript. By the time it hits your reader's browser it will be the standard, unmodified Google Adsense code.

That said, have you thought about using Casale as a secondary agency instead? They are performing well at the moment.

Matt

3:22 pm on June 1, 2005 (gmt 0)

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In my experience, where I've used Adsense as a Default campaign on FastClick, the adsense results are very poor. It seems to me that is generally because for FastClick to show a default ad, they've already shown a dozen or so actual ads... and by that point, the viewer isn't likely to click any ad.

You may be better off using FastClick CPM campaigns as your backup for Adsense. ;-)

4:58 am on June 2, 2005 (gmt 0)

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Thanks Matt... but where do I find the Fastclick ad generator for the 468X60 banners? I see a generator for pop-unders, but not for banners.
5:40 am on June 2, 2005 (gmt 0)

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FastClick pays poorly compared to AdSense.

Mostly I attribute it to bright blinking spammy looking banners that annoy everyone and make people cringe.

I'm sure if you target the proper blue collar crowd [assuming they even wear collars] you'll get rich:
"Martha, come quick, look what happens when I click on the cockroach - woooo eeee this is fun!"