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Tweaking Pages for AdSense Performance

     

MidwestWebGuy

3:49 pm on May 25, 2005 (gmt 0)

10+ Year Member



Hi, I'm sorry if this has been posted but I couldnt find exactly what I needed. Can anyone point me somewhere to learn how to tweak for AdSense ads. Specifically, I have a site geared towards a particular city. So my big keywords combo is "<cityname> <subject>". AdSense is sending me almost exclusively ads for the <subject> but I'd prefer mostly ads for <cityname>. Any help would be greatly appreciated.

spaceylacie

4:07 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When you log into your Adsense account, do you see a message like this:
Improve your site's performance with our new optimization page containing tips.

If you do, click on that link.

peewhy

4:11 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd create a new page and optimise it for the city name. Avoid activities, think about history and how the city name came about.

Its worth a try and won't harm your other page ...don't forget to link it!

spaceylacie

4:28 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Listen up, webguy, that's a great idea!

MidwestWebGuy

4:28 pm on May 25, 2005 (gmt 0)

10+ Year Member



Thanks for the replies. I've read the Google optimization stuff.

My content is provided by registered users. (it's not a forum) but I have added the city keyword to every place where it makes sense to have it there.

Thanks again.

MidwestWebGuy

4:30 pm on May 25, 2005 (gmt 0)

10+ Year Member



Without getting into specifics, my site isn't so much about the city, just there FOR the people of this city. That's why I think links to other sites aimed at the city would be helpful to my users.

spaceylacie

4:38 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If it's for the people living in that city, I think they'd be very interested in it's history. Do some research, put up some info about how the city was named.

Believe me, he's right, that'll get you targeted for your city name, even other links within the same domain name will be affected, heck, any outgoing links from that page would be affected.

spaceylacie

4:42 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



P.S. Include city, state, AMAP, so your city name doesn't get mixed up with another one on this planet.

Jenstar

5:41 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



It could also be that <subject> ads pay better than <city> ads, which is why you see them. Or perhaps many of the city advertisers have opted out of content, so they aren't available to show.

OCSupertones

12:29 am on May 26, 2005 (gmt 0)

10+ Year Member



If you optimize for "City" and "state" is showing ads, that means that "state" pays more...go too google and do some searches including city and state and see what advertisers are there.
 

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