Advertisers Mentality

Is it true?

[whizkiddo]

Hi,

I have observed taht towards the last week of the month , my CTR drops. It is distinctly higher in the first 2 weeks of the month. So like is this because advertisers set apart a fixed amount for every month which gets exhausted in the first 2 weeks, leaving behind the lower CPC advertisements?

so do advertisers only increase/ decrease their budget on a monthly basis? if not wat can b the reason.

[aroach]

I usually pause my ads the first half of the month so I can take advantage of less competition during the last half and get more clicks for my money.

[whizkiddo]

so my feeling is correct in thinking that there are more ads (less PSA's ) maybe even higher paying ones in the first half?