Has there even been a sudden drop in daily earnings?

[rsn2k]

Hi all,

I understand nothing is certain and "easy come, easy go" may apply with Google Adsense but being a relative newbie to Adsense I was wondering if anyone was earning a quite high level of daily earnings and after a period of time (1 or 2 months of consistent earnings at the high level) it suddenly dropped to a low amount and remained low.

For around 25 days now my site has been performing consistently well and earning more than I could ever imagine per day for a fan site, especially considering how people mention fan sites being the lowest earners (obviously not all but the general consensus on the forum being so).

Thanks in advance

[Jeannie]

The same thing happened to me. I was getting about a 14% click through rate and then suddenly toward the end of April it suddenly dropped to about 6% and 75% of my income from my sites went with it.

I have no idea what happened.

[rsn2k]

Mine hasn't dropped..I was just wondering if it has happened to anyone that has been with Adsense for a long time and judging by the first reply I guess it does happen.

Anyone else?

[hunderdown]

CTR can drop after a high first month because your regulars click for the first month or so, and then stop once they've got used to the ads appearing. So the lower CTR is what you're likely to have as your real baseline.

If you don't think that's it, you should investigate other factors. Did you see any change in ads? Did the sources of your traffic change (if so, the nature of the traffic may have changed too)? Did you make any changes to the site?

Have you experimented with your ad placement and colors? I use only one narrow skyscraper on my pages, and initially had it on the right of the page. I moved it to the left and CTR literally doubled overnight.