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I think it's more a matter of how the HTML gets gathered and generated and where the Google script get's inserted than anything to do with serendipity in particular.
I have just recently started using serendipity and before that I used blosxom. It's somewhat dynamic but it doesn't use a database to pull from. I had nothing but blog ads then as well.
I'm new to trying to get a revenue stream out of a website but it's fun learning even if the curve is a tad steep at times. I'm pretty tenacious though so I'm hoping I don't go broke before I figure it all out. There's a ton to learn.
One thing I have noticed is that the search engine referals in my traffic logs, when I click on them, are often from foreign versions of Google or Yahoo and that the ads cached there are a lot more relevant to the content.
Trouble is you have no way of knowing what's coming up for ads on other peoples machines in other parts of the world. It keeps forums like this alive.
My site is in Blog layout -- a main page, that generates links to my updates on separate pages.
The individual update pages show relevant ads, but my main page has reverted to "surveys" and irrelevant ads, despite, obviously, having the same content!
It was fine for months.
The main page and sub-pages all use the same html layout, I'm at a loss to work it out.
One thing to note is that when you're looking at your own site you are likely seeing completely different ads than what someone else sees half way around the world or maybe even across town.