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The crazy thing is that traffic has gone up..page views have gone up, impressions have gone up...
Bots and spiders have already gone wappy this month. One site has had more than 50% bot activity for the first 3 days!
Our earnings are where we expected them to be even with all these crazy holidays.
One thing is predictable. Whatever your earnings are, if you do nothing, they will invariably go down.
I guess Adsense is for those "active" publishers. Nose to the grindstone, kinda like work, eh?
Sorry to be so discouraging, just my experience. Only way I can find to keep revenue steady or increasing is to add more content, more pages, work like a dog, never take a day off. Kind of ruins the whole experience for me.
I don't see any downturn in the whole 3 days of this month that have passed so far :)
It's not all doom and gloom. As has been said many times, a bad month for someone, is a great month for someone else.
So, end result, I´m still at my average earnings so far this month.
Google works in mysterious ways, and I've seen it countless times here and through my personal experience, it seems Adsense has a way to limit your revenue if you grow too much, or if you shrink too.
Looking over the last few days I see channels that have nickle clicks one day and multi-dollar clicks the next. This pattern is similar across more than a dozen topics. Occasionally (seems random chance) I get days when they all are on the nickle click cycle and CPM goes to all time lows... several days later they all might be on the high cycle and CPM goes to nose-bleed levels as does revenue.
I feel like a victim of the stupidity of smart pricing but am going to ignore it and just work to improve my site. Really tough to do, though. Feeling very much like my assets are being looted.