Forum Moderators: martinibuster
1. Have information or media that no one else has, and charge a subscription fee to view it.
2. Make pages on things that are tangentially related to the original show or book, like the scooter example above.
3. Treat your fan site as a "traffic catcher," and try to funnel your visitors toward more lucrative sites. For example, if most of your visitors are males aged 16-25, create a site on a topic that demographic likes and put prominent links on your fan site.
AdSense isn't much good for fan sites, but there are still plenty of things you can do with those eyes once you have them.