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Adsense earnings plumeting, cost per click dropping April 2005

Adsense earnings plumeting, cost per click dropping like crazy

5:03 am on Apr 22, 2005 (gmt 0)

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Adsense revenues have dropped dramatically for me since April 1st 2005. Same adds, campaign and traffic since 2003 ( with the tweaking and optimizing excluded ).

It's barelly even worth using them anymore...anybody has an alternate source of income for publishers? How about cj.com?


4:08 am on Apr 26, 2005 (gmt 0)

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The keyword-targeted ads that you're used to seeing on your pages will now be joined by a new type of site-targeted advertisement. Site-targeted ads allow advertisers to select the specific sites they feel are most appropriate to their campaign, and to run their ads only on those sites.

With site-targeted advertising, advertisers set a maximum CPM bid - that is, the price they are willing to pay for every thousand impressions and pay on a per-impression basis. This means that, unlike pay-per-click ads, you'll earn revenue each time a CPM ad is displayed on your site.

There you go. There is the answer as to what is happening.

Back to banner days, CPM's...

And I guess we'll have to make sure the pages look pretty from now on also...never mind text only rich content pages. In the eyes of the advertisers they probalby won't cut the mustard!

One thing is for sure, I'm not going to invest hundreds of hours to embellish my pages for adsense and try to "guess" what advertisers are looking for.

I also wonder if as a small adword advertiser I'll also be able to "choose" where I want my content ads to appear...but I've got a funny feeling that this "privilege" will be kept for minimum $10 000 a month spend advertisers or something, that's my prediction...

4:54 am on Apr 26, 2005 (gmt 0)

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Daily page views: Doubled since early April
Unique visitors: 20% Increased
New Contents: Steadily increasing

Page Impressions: 4 times more since early April
CPM: dropped badly
EPC: dropped badly
Earnings: 50% of early April

So... basically, I'm in a bad position. Starting to remove ads from some low clicks pages.

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