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Cause of invalid clicks?

     
12:43 am on Mar 30, 2005 (gmt 0)

10+ Year Member



My site gets one or two invalid clicks a few times a week. This seems like a too-frequent occurrence for my low-click-volume site, but Adsense hasn't sent me any warning letters. (I recently emailed AdSense about possible invalid clicks because my CTR skyrocketed, but they said that everything was hunky dory, so I'm not just going on supposition.)

My questions are: Is this a normal level of invalid clicks? What could be causing them? And should I be concerned?

12:53 am on Mar 30, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A few invalid clicks a week? You must be kidding.

I'm sure a lot of people here get a few invalid clicks each hour.

Just curious as to how you know they are invalid?

12:56 am on Mar 30, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How do you know that your site gets invalid clicks?
12:58 am on Mar 30, 2005 (gmt 0)

10+ Year Member



A few invalid clicks a week? You must be kidding.
I'm sure a lot of people here get a few invalid clicks each hour.

Is that so? Then that's encouraging. The main time we hear about invalid clicks is when someone gets banned for them, so I don't have any other means of comparison.

Just curious as to how you know they are invalid?

My site gets few enough clicks across narrow enough channels that $0.00 clicks are often obvious from looking at the channel stats.

2:08 am on Mar 30, 2005 (gmt 0)



Are there other reasons for $0.00 clicks? Are there countries from which G will not accept traffic? What if an ad is clicked when the page is displayed in the cache of a search engine -- do they pay for that?
1:57 pm on Mar 30, 2005 (gmt 0)

10+ Year Member



last week i also recieved invalid clicks on one of my channel and i sent email to google . after 2 days i again notice invalid clicks on same channel.i have not yet recieve response from g .but it is very rare to see 00 earning in channel reports.
2:07 pm on Mar 30, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have had lots of clicks that show nothing earned before. Nothing to worry about as it does not necessarily mean anything dodgy going on.
4:26 pm on Mar 30, 2005 (gmt 0)

10+ Year Member



just curious: how you determine invalid clicks by channel reports?
4:42 pm on Mar 30, 2005 (gmt 0)

10+ Year Member



Could be charity ads for a small part of your traffic. Maybe there isn't ad inventory for a specific niche (channel) on your site for a specific traffic origin.
4:47 pm on Mar 30, 2005 (gmt 0)

10+ Year Member




Are there countries from which G will not accept traffic?

Why? the advertisers decide for which countries their ads will be shown.

6:25 pm on Mar 30, 2005 (gmt 0)

10+ Year Member



just curious: how you determine invalid clicks by channel reports?

If there's only one click and $0.00 in a channel at the end of the day, then the click was probably invalid.

Slightly dodgier method: If there's, say, 3 clicks in a channel and $2.00 at the beginning of the day, and stats update regularly, then at the end of the day, if there are 4 clicks in that channel but the money hasn't gone up, there's a chance that the fourth click was worth $0.00 and thus invalid.

Could be charity ads for a small part of your traffic.

Good point. They do pop up here and there when Google's algorithm burps.

 

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