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Less than $0.01 EPC?



9:52 pm on Mar 29, 2005 (gmt 0)

10+ Year Member

I apologize in advanced, as I usually won't ask a question like this, but it's been bothering me.

I know sometimes so-called "click dumps" occur where the system sort of "catches up" with itself. But this is exactly the opposite problem.

It's recording a normal (or, actually, a rather above average) number of clicks for the site i have with the biggest past EPC. Generally this site ran at $1.00-$1.50, with the last 2 weeks being at $2.00/click. However, these clicks have been matched by a physically impossible (taking into account all the things we know about AdSense) earning number for today. Again, it's only today, and it's only updated once all day, so don't over analyze, but I'm just curious. This is just an example, but here's what I mean:

Clicks: 18 - Earnings: $0.16

It's kept within the same ratio. Less than 1c a click isn't possible is it? That would be less than 20% earnings on a $0.05 click. I find this difficult to believe, both because I don't think I've ever recieved less than 50% (from what I can tell about the bids and my EPC) and because the EPC of this site is regularly over $1.

Any of you experienced AdSense guys care to shed light? I would appreciate it :)

Note: So there is no confusion, EPC in this post is Earning Per Click, not Earnings Per C(Hundred Views).


9:55 pm on Mar 29, 2005 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month


it's only updated once all day, ...

probably holds the answer. See what today's numbers look like tomorrow.


11:38 pm on Mar 29, 2005 (gmt 0)

10+ Year Member

This could be a result of some invalid clicks ($0.00) contributing to the CTR but not to the earnings.


12:17 am on Mar 30, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I've been thinking that stats for today are running about 5 hours behind as impressions are at a level that I usually see in the morning. Or maybe a lot of folks aren't online today for whatever reason. I'll see what it looks like tomorrow.

Sally Stitts

10:14 pm on Mar 30, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Today is MY strange day, too.
EPC dropping like a rock.

End-of-month syndrome?
March advertiser budgets sold out?

Or just "today's delay", as mentioned above?


10:57 pm on Mar 30, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Um, it's possible there are a lot of PSAs suddenly showing (at least in SOME geographic area) and getting clicked. I believe these contribute to the CTR, but not the EPC. AS I write this, I can't even get into adsense to check my EPC, it appears the account site is down. Coincidence?

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