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On the sites I am running Adsense on my CTR since the beginning of September has reduced sharpely - The first few days Google seemed to be having some reporting problems but the trend has continued.
Anyone else experiencing this? - I have not made any changes to the site that would affect CTR and my Stats are now very depressing :(
For the first 2 days of September, the CTR is even on the higher side of our range
Placement is an interesting issue too - except the stats don't let me tell whats best yet - haven't tried to phpadsnew to googleads yet incase they produce weird effects. I reckon the left hand side of the screen works well (tower fully visible) - anyone find higher CTR with the right hand side?
I also notice that a few more spurious ads appeared over the last few days - and my CPC dropped like a stone - so I excluded them from showing and it seems to have restored. I suspect AdWords felans are using just-relevant but very low CPC words to get shown more - but their low CTRs should eliminate them, unless they persistantly alter their wording to avoid elimination.
I did all sorts of calculations, trending and graphs to analyze how Adsense is performing on our site. However, all my charts and computations were lost on my partner, as his only concern was the amount we would receive at the end of the month. Afterall, he says, it is the bottomline that counts.
If it's the latter, that would immediately make sense of my stats. Otherwise, I don't what to conclude.
A lot of company networks could be restricted or down, therefore reducing common surfing time.
Or people are just not connecting at home at all (my landlords are genuinely scared to connect to the net right now! But computers scare them at the best of times!;)).
As for per-click revenue, remember that AdSense has 100,000 advertisers across an incredibly wide range of businesses. I'm not sure any of us represent a big enough sample to draw any conclusions at all. For all I know, e-z loan sites are advertising wildly while car parts dealers are cutting back. Or the reverse.
My biggest site covers every imaginable topic and it basically chugs along at pretty much the same level day in and day out. I think the broad range of topics levels out the peaks and valleys more targeted sites experience.
Enough. It's Friday.
Click thru rates have dropped over the past 5 days... significantly. I have too many pages to hazard a guess as to why... However, impressions have increased. So, it could just be that all the new pages showing to users have not been spidered yet and have thrown off the percentages... I hope things improve. With the increase in page views, I was hoping for much more $$$$.
My impressions have stayed the same but my CTR has dropped by 50% over the last 48hours after being relatively stable for 2 months
Ads showing appear to be the same. No PSAs. Impressions are high enough for this not to be a statistical blip.
I know in the past that reporting has been slow to update, but this has gone past the "it will catch up tomorrow' stage.
Wonder if they are knocking out some of my clicks as part of a mis-directed fraudulent click thing.
I've sent an enquiry to G, but not that hopeful of a response.
I guess I'll have to do what I advise others to do - build more pages.
Curses - I hate having to take my own advice
I agree. There is something odd happening
>>My impressions have stayed the same but my CTR has dropped by 50% over the last 48hours after being relatively stable for 2 months.
My impressions have been going up - I would like to think that it is due to improved SEO, but who knows!
CTR has dropped, not as drastically as yours but dropped never the less.
When measured on daily CPM on 7 day moving average (the figure that I feel is most accurate in telling you what is going on) the figure is about a 10% drop.
CPC is in fact holding up, and it is CTR that has fallen. I have not made any changes to advert format, colour, etc, so as far as I can see the fall in CTR is at Googles end rather than mine.
Like you, my figures are large enough to be statistically sound.
As you say odd
Today seems back to normal - but Saturday and Sunday were way off the mark. Like the sad obsessive that I am, I was 'all over it' as soon as I noticed but couldn't find anything to explain it. I checked all my sites and everything was as it should be.
The last time a saw a drop this bad, it turned out be my fault - I had posted up a new server side include and only tested it in Opera - for some reason the Adsense div didn't show in IE. I lost a whole day thinking 'don't worry, it will fix itself'. Since then, I am a little more twitchy than before.
As today seems to be back to normal, I am going to put it down to a Google reporting glitch and get on with my life.
If there's anything certain about AdSense, it's variability ;)
Seriously, I've found that my impressions, clickthrus, and revenues vary so hugely from day to day and week to week, I just have decided to smile and accept whatever I get.
I should note, however, that my sites (with AdSense on most pages) are getting under 2,000 page views per day, so with a number that low, variability is actually not so surprising.
No drop on our site. Impression and CTR has been rock steady to rising and, more importantly, our revenue per click through has doubled. As a result, our total daily revenue during the past three weeks is double what it was for the eight week period before.
AdSense revenues and effective CPM have dropped more noticeably in September, probably because we're heading into a quieter season for many leisure-travel products and services. My hotel affiliate revenues, on the other hand, are stronger than ever as independent travelers make plans for the shoulder season. That just goes to show the benefits of having more than one source of revenue.