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How does Google count Impressions

     
10:25 am on Sep 3, 2003 (gmt 0)

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surfer goes to your site, sees five pages and then leaves.

On each page you had an adsense leaderboard

On your google adsense stats, how many impressions have you just given: five or twenty?

10:33 am on Sept 3, 2003 (gmt 0)

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i'd say 5
10:58 am on Sept 3, 2003 (gmt 0)

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From my experience and steady stats I say 1 (ish)
11:20 am on Sept 3, 2003 (gmt 0)

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You will have 5 impressions recorded. Google's FAQ states:

We count an impression when our AdSense JavaScript is actually executed by a user's browser and ads are displayed. This is generally the equivalent to a page view, but as described in question 3 below, there are instances that wouldn't execute the ad code and that would cause a discrepancy between the impressions you register and the impressions that appear in your AdSense account.

Question 3, incidentally, says that under certain circumstances, a page view will not count as an impression. This is generally if, for one reason or another, the user's browser cannot dispay the ads.

Hope this helps.

D.

11:21 am on Sept 3, 2003 (gmt 0)

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One impression per time the ad code javascript is executed, whether it's for 2 ads or 4.

So it's normally similar to the number of web pages (with adcode) you serve, minus cases where the ad code is not executed such as known robots and Netscape 4.

Doesn't make any difference how many pages an individual user/ip sees, so in your case one person (or more) viewing 5 pages counts as 5 impressions (minus the exceptions).

Remember that the Google day is Pacific Time, so impressions won't tally with stats using other days such as UTC.

12:15 am on Sept 4, 2003 (gmt 0)

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This is the one change I would like to see google impliment....don't count "charity ads" as a pageview, to give us an indication of % of pages not being served targeted ads.

After tracking for a couple of months, as far as I can tell all page views that the ad is served on are counted as impressions.

3:39 am on Sept 4, 2003 (gmt 0)

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Visi wrote:
don't count "charity ads" as a pageview, to give us an indication of % of pages not being served targeted ads.

Visi, I'm with you on that. I mentioned that a few weeks ago after there was confusion about whether unpaid ads counted towards impressions. The result is impressions are misleading, CTR is inaccurate and like you said, it's difficult to determine what % of pages display target paid ads.