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But I guess that's kind of a good thing, means Google targeting is good. Always relevant ad's, since my sites about a certain band, and all the ad's are almost always related to the band.
I see what you're saying though, maybe I should try adding some more text that might bring up guitar sheet music type links.
Which I think is O.K. to do right, nothing wrong or "unethical" about that right?
Still relevant ad's to users, just trying to get the higher paying relevant ad's.
Example is from a few of my loan or mortgage sites. Instead of selecting the commonly used high paying phrase "mortgage loan application," (perhaps used 16 times on the index page text and meta tags), instead it selects "loan payment calculator" even though that term was little used, say only 2 times.
Difference of night and day in earnings since one ends up with very low paying ads featuring free online loan payment calculators, whereas the very high paying mortgage loan application ads are rare.
What can be done about thus?
I think the AdWords user try to avoid the higher paying words and try low price alternatives.
So very few of the high price ads are available,
most ads are low priced.