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I'm off to block them....
Edit after reading ken_b's post: ...Or maybe the mediabot is on crack.
On my site, food related, the bot being on crackers would be suitable.
I was browsing some "big boy" sites and they were running some PSA's. Some sites I see have already switched to a different ad provider, and the ads were rather relevent.
Like one site was a free stats provider, and used to have google ads for "Free Stats Providers." Now these new ads are for web hosting, and web content, etc. I actually stopped to read them :)