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Does Search Box Generate Revenue

Is it worth the effort to add to site

   
6:29 am on Feb 16, 2005 (gmt 0)

10+ Year Member



I've added the Google search box to the sites where I have their text ads. Does anyone care to share their experiences with adding this feature? What effect on revenue and has it harmed your on site sales?

I also added the site search feature. It works pretty well with the layout of my site. Anyone notice any measurable changes since adding this feature?

Any input will be appreciated.

6:59 am on Feb 16, 2005 (gmt 0)



AdSense Search works well for me. It generates a healthy CPM and delivers familiar-looking SERPs to my readers (many of whom have arrived on the site via Google Search.)

The only bad news is that relatively few of my readers use internal search. They may use Google for searching the Web, but once they arrive on the site, they prefer navigation menus.

8:32 am on Feb 16, 2005 (gmt 0)

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I would not know what 260x35 Pixel could bring more.

The income from search is far below AdSense,
but the space is also much smaller.

9:17 pm on Feb 16, 2005 (gmt 0)

10+ Year Member



my search revenues are also very little. basically i just stick it on the end of every page after everything. I just put a simple include("searchbox.html"); Can't hurt to have it there.

It basically pays for my hosting costs and my domain name costs. So, it isn't totally useless.

9:44 pm on Feb 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have found that placement of the search box will bring varied results.

On my previous site design, I had the search placed at the top in its natural configuration (no moving the logo to the top or the search button to the bottom). That configuration was probably the best performing that I've tried when earnings are considered.

I've since redesigned my site and for nearly a week had it near the top left with the logo moved to the top. It was used much, much more. The trouble with that was that its CTR plummeted. Just late last night I moved it near the bottom left and its use has dropped to a more realistic level. I might add that my site has a far better internal search built in.

I have the Adsense Search box on my site more as a courtesy to my visitors and for their convenience than for any other reason. However, the earnings from it will usually buy a nice dinner for one at the end of the month.

5:47 am on Feb 17, 2005 (gmt 0)

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do they pay per search, or a percentage or what?
6:56 am on Feb 17, 2005 (gmt 0)

10+ Year Member



Hey guys.

I've been wanting to add the google's search too. I have a question about the internal search - how often do they crawl your site?

I mean, will it take weeks to update new information on the site? in that case the whole search thing is a hoax - because most people say the income itself is very low too ;-(

My site is a "news" site and thus will need updating almost daily.

R.

8:21 am on Feb 17, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



gmac17, the search result page(s) show adwords ads at the top and bottom if there are any available for whatever they searched for. If your visitor clicks on one of those ads, then you get paid a teensy bit. Otherwise there is no pay.

mertero, I have no concrete knowledge if having the search helps your site to get indexed. But, I have a suspicion that it does if you have it set to the 'site search' mode. It needs to have something to return when a site search is performed. Maybe someone else has that knowledge.

12:59 pm on Feb 17, 2005 (gmt 0)

10+ Year Member



I find using the search box is a great way to bring some extra revenue whilst also not clogging the site with too many ads and annoy users.

I do quite well with only 1 ad block and 1 search box on each page.

1:28 pm on Feb 17, 2005 (gmt 0)

10+ Year Member



I've been wanting to add the google's search too. I have a question about the internal search - how often do they crawl your site?

The internal search produces the same results as if you went to google.com and typed in the search. So, the results are entirely dependant on googlebot going to your page.

In my experience Googlebot wont come to your site because you added the adsense for search. If googlebot hasn't been there, you won't get any results for an internal search.

I had a new site that was listed on google but only the root url was listed. Googlebot had not done a deepscan. Any internal searches produced no results. As a result I took off site search until the pages were indexed.

I have some sites that are indexed everyday now so the frequency of googlebots visits depends on the importance of your site.

3:18 pm on Feb 17, 2005 (gmt 0)



I'm with no9t9: "Site search" is merely a filter for the regular Google index. So the usefulness of AdSense Search will depend on how often Googlebot visits your pages and how long it takes those pages to show up in the Google index.

Regarding placement of the search window: I've used a search window at the top of my pages, at the bottom, and on a separate "search" page that's linked from every page of my site. Location or visibility of the search window doesn't seem to make any difference in how often my readers do internal searches. Most of them don't use internal search, period. For my audience, at least, search is something you do when you're at Google, and menus are what you use after you arrive on a site.

3:45 pm on Feb 18, 2005 (gmt 0)

10+ Year Member



I just got the first reports on the search box I added to some of my pages. The click through rate is high, but it appears Google shares very little of the revenue.

I only added it to about 100 pages out of 15,000, so the math tells me that even at the small payout, it's a way to gain a little revenue from those who can't find what they are looking for on my site.

3:50 pm on Feb 18, 2005 (gmt 0)

10+ Year Member



The Internal search is not very good for sites that have no title and no description problems in Google.

Googlebot may think that the site is not worth crawling but with visitors coming from other sources it also makes the Google site search less attractive. (Unless your only objective is revenue - I suppose.)

 

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