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There are google alerts, which automatically send you news items and SERPS changes by email, usually with a link and a snippet:-
The most useful thing I found last year.
The guy in question is pasting google alerts results into a webpage together with AdSense.
Fair enough, if it converts for the advertisers, good for him. If it doesn't convert, it's up to smart pricing to reduce the EPC.
If drawing attention to your ads is against TOS, Google should have terminated that account immediately, otherwise they have made a mockery of their TOS by applying it unevenly.
He clearly describes the ads, where they can be found, and why people should click on them in his blog - to summerize in a sense he basically says: announcement - I'm experimenting by putting up ads where lawyers will pay $15 per click that I get, and you can find the page "here" He just is smart enough not to say it that directly, but all those elements are there in one paragraph.
It's grounds for instant adsense account termination IMHO. Yet it still runs, why?