Again: Adsense in other languages

spanish, german, french, whatever..

[rincey]

I just made a WebmasterWorld site search and saw this topic was covered in a thread about 30 days old. Any news since than?

I read some rumors from time to time but no official statements beside "somewhen in the future". Tried Adsense for a few minutes on my german sites and the results looked pretty well matched.

ad

[WebWalla]

No developments yet, but you can be sure they'll have it working soon. They do say that you can submit a non-English site and they'll tell you when that particular language is available.

[jjohnstn]

I am starting to see non-English AdSense ads on parts of my site with content in other languages. So far I've seen Spanish, French and Czech....

AdSense market for those ads will be much smaller of course.

[rincey]

AdSense market for those ads will be much smaller of course.

Yes, but I have 100 times more visitors to my german sites compared to my english ones. And if I enter the numbers into my calculator and look at the result my hands start trembling slightly :)

Thanks,
ad

[kittykat]

I too am itching to put adsense on my Spanish language pages, which have 10x traffic of my English ones.

One thing I do expect when we are able to put ads on page in other languages, at least initially, is that average prices for click throughs will be much LOWER than seen on English sites, due to relative lack of competitiveness of search terms in languages other than English.

Opinions?

[bragov]

When I first put the AdSense code on my pages I put it on all of them (20 languages), not having read the TOS carefully. Then when I saw that ads in Chinese were not displaying correctly due to encoding problems I emailed Google about it. Within 2 hours I got a reply informing me that the code could go only on English-language pages, to please remove it from all other pages or I would be in trouble. So I quickly removed it. But I too am looking forward to Google working out the encoding problems and serving ads in all the languages they search, because most of my traffic is not in English. And while it's probably true now that ads in English pay more, everything changes constantly...

[claus]

Afaik, there are non-english advertisers already. I run a lot of non-english searches, and for my KWs i see quite a few ads that would fit nicely on my non-english pages.

I find it silly to have to wait, as for my primary target group ads in English are no problem even though the site in question is not in English. I'd like to be able to serve English ads as well - even ads in German, French, or whatever language is relevant to the specific page (eg. French ads on the page about French widgets and so on).

/claus

[seindal]

I quite often get ads in Danish, a language spoken by only 5 million people of which approx. 3,5 million have internet access.

[claus]

He, and there's a few Danes on this board as well, glad to meet ya :)

Haven't computed the number of Danish eyeballs yet, but an internet penetration of 72% among people 15 years+ is not bad (*). In fact i's among the highest of the world(**), so even if we're small in number, we surely are well ahead in other fields ;)

/claus

---

(*) 45% of the users even use it on a daily basis, that's a pretty high figure.
(**) somewhere in the top three worldwide i'd say.

[jjohnstn]

One of the sites I run is 99% English, with the remaining 1% pages with English logo, graphics, navigation, etc. but links and link descriptions in another language. I'm not sure if this counts as a foreign language site per Google's TOS or not (I emailed them, will post their reply here).

[jjohnstn]

Received Google's reply today, here it is:

* * * * *

Thank you for your email.

Currently, the Google AdSense program is only able to target ads to
English content.

The AdSense ad code must be pasted on the page with English content only.
Placing ads on non-English web pages will result in untargeted ads being
displayed on those pages. Because this compromises the integrity of the
AdSense program, placing ads on non-English web pages is a violation of
our Terms and Conditions ( [google.com...] ).

We hope to make this targeting available for different languages in the
future.

Please feel free to email us at [e-mail] if you have
additional questions or concerns. For technical support, please email
[e-mail].

[bragov]

The bit about "untargeted ads being displayed" is bs. The targeting seems to be just as good in other languages as it is in English. I still think their real problem is with encoding.

[Nikke]

I think the problem has to do with filtering "adult language" in different languages.

[webmasterworld.com...]

And. This is something that has been changed in the TOS. In the beginning of July it was OK to run ads on bilingual sites as long as the primary language was English.

And as for targeting. I am also an Adwords advertiser, and I can still choose the "content site" option even when buying adwords in other languages than English.