Google about to revamp Adsense/Adwords

[oziii]

Just read an article that claims Google is getting close to announcing a major revamp of Adsense/Adwords. Can't post the link here of course but here is a quote:

'About 1800 Google marketing people from its offices around the world are at an internal sales conference at a secret location in San Francisco, being briefed on a completely revamped Google Adwords/Adsense program and other new features.

The text ads business is crucial to maintaining Google’s pace of growth and its share price, which reflects high expectations for the dominant search giant. But Google offers few tools to advertisers to let them control where their ads appear and on which web sites. Similarly, web site publishers have virtually no control over what types of ads Google sends their way.'

Interested to know if anyone else has heard any rumors or details of this?

[europeforvisitors]

This is already being discussed in an AdSense forum thread at:

[webmasterworld.com...]