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"Page impressions" definition

     
11:57 pm on Jan 10, 2005 (gmt 0)

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I'm trying out 3 ads per page instead of 1, and my "Page impressions" seems to have tripled. Is that really ad impressions?

- Grant

12:05 am on Jan 11, 2005 (gmt 0)

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Yes
8:26 pm on Jan 11, 2005 (gmt 0)

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So, whenever Google says "Page Impressions", they really mean "Ad Block" impressions.

One page, with 3 ad blocks, will show 3 "Page Im pressions" for a single page view.

Is that right?

9:29 pm on Jan 11, 2005 (gmt 0)

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Yes thats correct.
9:40 pm on Jan 11, 2005 (gmt 0)

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Google should change it to "Ad Impressions" to avoid any confusion.
9:45 pm on Jan 11, 2005 (gmt 0)

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As Sally Stitts points out, it's really "Ad Block Impressions." (And yes, it is confusing!)
5:14 am on Jan 12, 2005 (gmt 0)

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Therefore, with 3 ad blocks the highest CTR you can earn is 33.33%. That's like stepping up to the plate with 2 strikes already against you IMO.
5:39 am on Jan 12, 2005 (gmt 0)

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Therefore, with 3 ad blocks the highest CTR you can earn is 33.33%. That's like stepping up to the plate with 2 strikes already against you IMO.

How is that a problem, except for people who are obsessive about their clickthrough rates?

6:34 am on Jan 12, 2005 (gmt 0)

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So just multiply your CTR by 3. Voila! Back to page impression settings. :)
8:47 pm on Jan 12, 2005 (gmt 0)

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How is that a problem, except for people who are obsessive about their clickthrough rates?

Because in my experience, whenever I added an additional block there was a direct correlation to my CTR and CPM declining which of course directly effected my earnings.

Put simply, the higher my CTR the higher my earnings. If you start off with a max CTR of 33.33% you're leaving money on the table. 30% is usually my target.

But it's a great thing for Google. They get 3-fold the real estate space on your site and get to pay you less. Again, IMO.

9:03 pm on Jan 12, 2005 (gmt 0)

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Because in my experience, whenever I added an additional block there was a direct correlation to my CTR and CPM declining which of course directly effected my earnings.

The CPM probably declined because more ads = more low-bid ads = more opportunities for users to click on ads that pay less.

9:16 pm on Jan 12, 2005 (gmt 0)

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Could be. Either reason attributed, bottom line was less money.
 

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