Why "My earnings" are randomly varying?

[Jakotsu]

A situation as follows is happening often:

Wednesday - 1,888 imp 14 clicks = $2.85
Thursday - 2,456 imp 14 clicks = $1.92

Even when I have more page impressions and more clicks, the earnings are lower than whith less impressions and clicks. How can this be possible? This is certainly annoying, what for will I increase trafiic in my site if "My earnings" are randomly fluctuating?

[ignatz]

FYI, that kind of variance is pretty normal for adsense.

[level80]

The number of impressions is so small that daily variations will occur. However this is perfectly normal. If you had tens of thousands or hundreds of thousands of impressions the amount of clicks would be more smoothed out. Also your CTR seems low. Have you considered borderless ads, changing the position on the page, or different sizes of ads?

[diamondgrl]

It's Statistics 101

[Macro]

Welcome to WW.

Maybe Thursday's figures are the norm and you got unusually lucky on Wednesday. I don't see you complaining about Wednesday's figures ;)

[sportmanagement1]

There are a whole range of factors...

Time of day

Day of the week

Value of the ad

IPs that visited

How often those IPs visited

Did they convert?

which are just a few...

Take what you can get :)