If I put 728x90, what to do with the 120x600 gap

I need an idea

[Mauricio]

I believe that the 728x90 layout under the header of my site will be more readed and clicked but what can I do with the wide 120x600 area. Advertise myself? Non targeted ads?

My site has some hundred pages and I need a solution so easy as replace the Adsense codes for another thing.

Thanks in advance.

[Blue_Fin]

What was that space used for prior to Adsense?

[Ron_James]

Join a banner ad network that offers 120x600 ads.

[Blue_Fin]

Join a banner ad network that offers 120x600 ads.

In my personal experience, the only way that you can make any money from the ad networks is if you serve primarily popups, popunders and downloads. In fact, if you don't, you may end up owing money to the ad network.

And if you serve excessive popups or downloads at all, you are in violation of the Adsense TOS.

Site Content
Site may not include:

Excessive profanity
Hate, violence, racial intolerance, or advocate against any individual, group, or organization
Hacking/cracking content
Illicit drugs and drug paraphernalia
Pornography, adult, or mature content
Gambling or casino-related content
Excessive advertising
Pop-ups that interfere with site navigation or are for downloads

I'd say stay clear of the ad networks.

[universetoday]

Maybe do some kind of internal advertising? Or reclaim the space for actual content. I think that's what I'm going to try doing, there's lots of little blocks of stuff I'd like to incorporate into my pages.